Create an experiential event to launch the 'Adidas Boost' shoe range in South America at the International Santiago de Chile Marathon.
A branded 16-tile walkway at the Marathon exhibition that powered signage situated along the marathon route. LED boards displayed 700 motivational messages at the last mile of the race.
Over 25,000 competitors interacted with the installation as they went to collect their bibs. The personal messages from their loved ones gave the runners a 'boost' when they needed it most.