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CHILE MARATHON

Adidas, Santiago Chile

  Challenge     
  
 
  
    
  
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 18 pt 
 18 pt 
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	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
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   To create an experiential event to launch the 'Adidas Boost' shoe range in South America at the International Santiago de Chile Marathon.

Challenge

To create an experiential event to launch the 'Adidas Boost' shoe range in South America at the International Santiago de Chile Marathon.

  Solution     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
 false 
 
  
  
  
  
 
  
    
  
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
   A branded 16-tile walkway at the Marathon exhibition that powered signage situated along the marathon route. LED boards displayed 700 motivational messages at the last mile of the race.

Solution

A branded 16-tile walkway at the Marathon exhibition that powered signage situated along the marathon route. LED boards displayed 700 motivational messages at the last mile of the race.

  Impact     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
 false 
 
  
  
  
  
 
  
    
  
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
    Over 25,000 competitors interacted with the installation as they went to collect their bibs. The personal messages from their loved ones gave the runners a 'boost' when they needed it most.

Impact

Over 25,000 competitors interacted with the installation as they went to collect their bibs. The personal messages from their loved ones gave the runners a 'boost' when they needed it most.


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