RUNNING GAME

Adidas, Dubai, 2015

Challenge To maintain a positive consumer experience for Adidas customers with a guerilla marketing campaign to promote the 'Adidas Supernova Glide Boost' range at the Mall of the Emirates and The Dubai Mall for three weeks. 

Challenge

To maintain a positive consumer experience for Adidas customers with a guerilla marketing campaign to promote the 'Adidas Supernova Glide Boost' range at the Mall of the Emirates and The Dubai Mall for three weeks. 

Solution A dynamic 2-tile running game where players footsteps directly affected the movement of the CGI athlete on-screen. 

Solution

A dynamic 2-tile running game where players footsteps directly affected the movement of the CGI athlete on-screen. 

Impact The PR stunt included Olympic gold medallist Haile Gebreselassie competing against players in the game as well as promoting the shoe range. The exhibition also educated players about their energy generation in Dubai.

Impact

The PR stunt included Olympic gold medallist Haile Gebreselassie competing against players in the game as well as promoting the shoe range. The exhibition also educated players about their energy generation in Dubai.


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