San Francisco, USA
How do you get local communities to engage with a retail bank’s sustainability efforts?
Working with Bank of the West, the US division of BNP Paribas, we have completed two of four exciting projects
aimed at showcasing the bank’s latest commitments to the environment and local communities. The campaign, called ‘Power the Change’, kicked off right outside the bank’s HQ in the vibrant San Francisco Bay Area on Aug 24. The event challenged the people of the city to take a total of 100k steps on Pavegen technology to generate off-grid power and trigger a $10k donation to GRID Alternatives. The non-profit is using the funds to supply solar energy equipment to local deprived communities.
Over the three live days of the installation, a real-time screen captured the total amount of steps on the array and electrical energy being produced. Over 110k steps were reached by the final day, smashing the target and generating enough electricity to power a Nissan Leaf for 1000ft, or charge an iPhone 8 for 115 hours.
The second chapter of the campaign took place in Sacramento, with a slight twist. In a bid to connect with potential retail customers, visitors’ footsteps powered impressive LED archways overhead, creating an eye-catching spectacle for Bank of the West’s commitments to sustainability. The step goal was slightly lower in Sacramento too, at 50k. Of course, Sacramentans made light work of the target enabling another donation to GRID Alternatives.
Portland, the third city to take on the challenge, was another huge success. This time, it was a local sustainability non-profit called Ecotrust that accepted Bank of the West’s donation once the 50k steps target was met.
The campaign is powering on, with Los Angeles yet to come. On Oct 13, it’s LA’s turn to ‘Power the Change’.
We are always excited to explore new opportunities, if you would like to know more about how Pavegen could work for you, please send a project enquiry to our team.