PHOTO POD

BASF, Frankfurt, 2015

Challenge To create a uniquely innovative and memorable way to celebrate the 150th year anniversary of BASF at their global headquarters in Germany.

Challenge

To create a uniquely innovative and memorable way to celebrate the 150th year anniversary of BASF at their global headquarters in Germany.

Solution A 42-tile exhibition that powered a phone charging station and interactive Photopod. The employees jumped on the tiles to power '150' LED lights, once fully illuminated would trigger the camera and print the photograph.

Solution

A 42-tile exhibition that powered a phone charging station and interactive Photopod. The employees jumped on the tiles to power '150' LED lights, once fully illuminated would trigger the camera and print the photograph.

Impact Over 20,000 people engaged with the tiles and 2078 pictures were captured and shared across email.

Impact

Over 20,000 people engaged with the tiles and 2078 pictures were captured and shared across email.


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