PHONE CHARGING

Pavegen at Bestival 2011

Challenge A PR stunt to introduce the first version of the Pavegen technology to the world and educate people on a new alternative energy source that is right under their feet.

Challenge

A PR stunt to introduce the first version of the Pavegen technology to the world and educate people on a new alternative energy source that is right under their feet.

Solution 9-tiles that featured glowing luminaires in the centre to display tangible energy. The electricity converted from the collective movement of the festival-goers was used to charge their mobile phones.

Solution

9-tiles that featured glowing luminaires in the centre to display tangible energy. The electricity converted from the collective movement of the festival-goers was used to charge their mobile phones.

Impact Our first major experiential event recorded over 250,000 footsteps from festival-goers and over 1000 mobile phones were charged during the weekend.

Impact

Our first major experiential event recorded over 250,000 footsteps from festival-goers and over 1000 mobile phones were charged during the weekend.


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