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BIRMINGHAM AIRPORT

Birmingham Airport Sky Zone

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  Challenge   How can you keep young travellers busy and engaged during long waits at airports? Local agency the Business Creative asked us to design a Pavegen solution that would keep energetic kids occupied during the crucial moments before take-off.

Challenge

How can you keep young travellers busy and engaged during long waits at airports? Local agency the Business Creative asked us to design a Pavegen solution that would keep energetic kids occupied during the crucial moments before take-off.

  Solution   We designed and deployed an off-grid energy challenge game that invites players to compete to produce the most electrical energy, via their footsteps. The game is brought to life for each player with coloured LED light banks, creatively displaying both participant’s progress in the game, powered entirely by their movement.

Solution

We designed and deployed an off-grid energy challenge game that invites players to compete to produce the most electrical energy, via their footsteps. The game is brought to life for each player with coloured LED light banks, creatively displaying both participant’s progress in the game, powered entirely by their movement.

  Impact   The game is receiving high engagement with thousands of interactions a month. With large amounts of space available and high footfall, airports represent an important growth opportunity for Pavegen. Following the success of this installation, we are now developing a plug and play solution based on this set-up which can be repurposed for other environments and audiences.

Impact

The game is receiving high engagement with thousands of interactions a month. With large amounts of space available and high footfall, airports represent an important growth opportunity for Pavegen. Following the success of this installation, we are now developing a plug and play solution based on this set-up which can be repurposed for other environments and audiences.


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