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CISCO LIVE, LAS VEGAS

Mandalay Bay Hotel, 22-25 June 2017

  Challenge   How could Pavegen and Tribal Planet create deeper engagement with Cisco’s brand and enhance its reputation in a fun and memorable way at its headline annual event?  How could we help Cisco engage its audience of IT specialists with its Social Impact programme in a way that would be relevant, engaging and lasting?

Challenge

How could Pavegen and Tribal Planet create deeper engagement with Cisco’s brand and enhance its reputation in a fun and memorable way at its headline annual event?

How could we help Cisco engage its audience of IT specialists with its Social Impact programme in a way that would be relevant, engaging and lasting?

  Solution     Tribal Planet created ‘Network to Light’ - three unique Pavegen installations, app-enabled, designed to capture the footsteps of event attendees. This energy was then to be donated as electricity credits to power schools in Nepal.  Via Tribal Planet’s Citizen Earth app and screens, attendees could track their steps and see how much energy they were personally creating, simply by walking over the tiles. Daily winners would be announced via the app leaderboard and screens on-site.

Solution

Tribal Planet created ‘Network to Light’ - three unique Pavegen installations, app-enabled, designed to capture the footsteps of event attendees. This energy was then to be donated as electricity credits to power schools in Nepal.

Via Tribal Planet’s Citizen Earth app and screens, attendees could track their steps and see how much energy they were personally creating, simply by walking over the tiles. Daily winners would be announced via the app leaderboard and screens on-site.

  Impact   Cisco's goal was 1 million steps. The installation really caught the imagination of Cisco LIVE audiences,  The team doubled that target, capturing the energy of over 2 million footsteps.  A great result for Cisco, attendees and the Napelese children they were gifting.

Impact

Cisco's goal was 1 million steps. The installation really caught the imagination of Cisco LIVE audiences,

The team doubled that target, capturing the energy of over 2 million footsteps.

A great result for Cisco, attendees and the Napelese children they were gifting.


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