INTERACTIVE ACTIVATION

Coca Cola, Milan EXPO 2015

Challenge To create a fun activation that supports the theme ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.

Challenge

To create a fun activation that supports the theme ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.

Solution  A bespoke 30-tile dance floor that powered an interactive movement display, where the music volume and LED lighting were controlled by visitor engagement.

Solution 

A bespoke 30-tile dance floor that powered an interactive movement display, where the music volume and LED lighting were controlled by visitor engagement.

Impact  The installation harvested the energy of over 20 million visitors. The six-month experiential event showcased that innovative energy technologies like Pavegen provide an interactive way to communicate positive brand messaging through sustainability initiatives.

Impact 

The installation harvested the energy of over 20 million visitors. The six-month experiential event showcased that innovative energy technologies like Pavegen provide an interactive way to communicate positive brand messaging through sustainability initiatives.


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