cc-banner-01.jpg

INTERACTIVE ACTIVATION

Coca Cola, Milan EXPO

CC_Milan_8474_crop_lr_0.jpg
  Challenge   To create a fun activation that supports the theme ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.

Challenge

To create a fun activation that supports the theme ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.

  Solution   A bespoke 30-tile dance floor that powered an interactive movement display, where the music volume and LED lighting were controlled by visitor engagement.

Solution

A bespoke 30-tile dance floor that powered an interactive movement display, where the music volume and LED lighting were controlled by visitor engagement.

  Impact   The installation had the potential reach of 20 million visitors. The six-month experiential event showcased that innovative energy technologies like Pavegen provide an interactive way to communicate positive brand messaging through sustainability initiatives.

Impact

The installation had the potential reach of 20 million visitors. The six-month experiential event showcased that innovative energy technologies like Pavegen provide an interactive way to communicate positive brand messaging through sustainability initiatives.


Share this page: