INTERACTIVE RACING

London, 2016

Challenge To create an interactive racing experience that was fun for all ages at the Formula E finale in London’s Battersea Park. Around 60,000 attendees were on hand for the event.

Challenge

To create an interactive racing experience that was fun for all ages at the Formula E finale in London’s Battersea Park. Around 60,000 attendees were on hand for the event.

Solution Pavegen partnered with Formula E to install 24 tiles at the launch event. The activation engaged enthusiastic race-goers to speed cars around the track, by jumping on the tiles as quickly as possible.

Solution

Pavegen partnered with Formula E to install 24 tiles at the launch event. The activation engaged enthusiastic race-goers to speed cars around the track, by jumping on the tiles as quickly as possible.

Impact Educating the general public about alternative green energy solutions, whilst creating a fun, engaging activation.

Impact

Educating the general public about alternative green energy solutions, whilst creating a fun, engaging activation.


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