To create an interactive racing experience that was fun for all ages at the Formula E finale in London’s Battersea Park. Around 60,000 attendees were on hand for the event.
Pavegen partnered with Formula E to install 24 tiles at the launch event. The activation engaged enthusiastic race-goers to speed cars around the track, by jumping on the tiles as quickly as possible.
Educating the general public about alternative green energy solutions, whilst creating a fun, engaging activation.