Ekocycle at Harrods, 2015

Knightsbridge, London

Challenge To successfully raise awareness of the new EKOCYCLE brand by Will.I.Am and Coca-Cola, as it launches exclusively at Harrods in London. To create an installation that promotes the message that sustainable living is cool by upcycling to make brand new products.

Challenge

To successfully raise awareness of the new EKOCYCLE brand by Will.I.Am and Coca-Cola, as it launches exclusively at Harrods in London. To create an installation that promotes the message that sustainable living is cool by upcycling to make brand new products.

Solution A 12-tile installation surrounding the EKOCYCLE collection that powers a LED lighting display as shoppers walk across the tiles. 

Solution

A 12-tile installation surrounding the EKOCYCLE collection that powers a LED lighting display as shoppers walk across the tiles. 

Impact Harrods’ support of sustainability initiatives was successfully demonstrated. As 15 million shoppers visit the retailer each year, the installation demonstrated an interactive way to engage consumers towards specified displays.

Impact

Harrods’ support of sustainability initiatives was successfully demonstrated. As 15 million shoppers visit the retailer each year, the installation demonstrated an interactive way to engage consumers towards specified displays.


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