Ekocycle at Harrods

Knightsbridge, London

Challenge To successfully raise awareness of the new EKOCYCLE brand by Will.I.Am and Coca-Cola, as it launches exclusively at Harrods in London. To create an installation that promotes the message that sustainable living is cool by upcycling to make brand new products. 

Challenge

To successfully raise awareness of the new EKOCYCLE brand by Will.I.Am and Coca-Cola, as it launches exclusively at Harrods in London. To create an installation that promotes the message that sustainable living is cool by upcycling to make brand new products. 

Solution A 12-tile installation surrounding the EKOCYCLE collection that powers a LED lighting display as shoppers walk across the tiles. This provided an interactive way to engage consumers in the heart of the department store, as 15 million shoppers visit the retailer each year. 

Solution

A 12-tile installation surrounding the EKOCYCLE collection that powers a LED lighting display as shoppers walk across the tiles. This provided an interactive way to engage consumers in the heart of the department store, as 15 million shoppers visit the retailer each year. 

Impact Successfully demonstrated Harrods support of sustainability initiatives within the retail sector and to draw shoppers towards specified displays. 

Impact

Successfully demonstrated Harrods support of sustainability initiatives within the retail sector and to draw shoppers towards specified displays. 


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