PENALTY SHOOTOUT CHALLENGE

London, 2016

Challenge To create awareness for Shell’s #makethefuture campaign through an interactive event to simultaneously engage communities at multiple locations across the globe.

Challenge

To create awareness for Shell’s #makethefuture campaign through an interactive event to simultaneously engage communities at multiple locations across the globe.

Solution The event occurred at the Olympic Park in Stratford. The more energy players accumulated by jumping on the tiles, the more time they were given for the penalty shootout. The game was played simultaneously in Nigeria and users were able to compete between the two locations to gain a place on a global leader board.

Solution

The event occurred at the Olympic Park in Stratford. The more energy players accumulated by jumping on the tiles, the more time they were given for the penalty shootout. The game was played simultaneously in Nigeria and users were able to compete between the two locations to gain a place on a global leader board.

Impact Over 1,500 people took part across 3 days, with a constant crowd of parents, teachers, school children and other spectators enjoying the fun. Players were able to connect between the communities and engage with the Shell brand.

Impact

Over 1,500 people took part across 3 days, with a constant crowd of parents, teachers, school children and other spectators enjoying the fun. Players were able to connect between the communities and engage with the Shell brand.


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