Shell Make the Future, London

  Challenge     
  
 
  
    
  
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 18 pt 
 18 pt 
 0 
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 false 
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   To create awareness for Shell’s #makethefuture campaign through an interactive event to simultaneously engage communities at multiple locations across the globe.

Challenge

To create awareness for Shell’s #makethefuture campaign through an interactive event to simultaneously engage communities at multiple locations across the globe.

  Solution     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
 false 
 
  
  
  
  
 
  
    
  
  
   
 
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table.MsoNormalTable
	{mso-style-name:"Table Normal";
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	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
   The event occurred at the Olympic Park in Stratford. The more energy players accumulated by jumping on the tiles, the more time they were given for the penalty shootout. The game was played simultaneously in Nigeria and users were able to compete between the two locations to gain a place on a global leader board.

Solution

The event occurred at the Olympic Park in Stratford. The more energy players accumulated by jumping on the tiles, the more time they were given for the penalty shootout. The game was played simultaneously in Nigeria and users were able to compete between the two locations to gain a place on a global leader board.

  Impact     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
 false 
 
  
  
  
  
 
  
    
  
  
   
 
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table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
   Over 1,500 people took part across 3 days, with a constant crowd of parents, teachers, school children and other spectators enjoying the fun. Players were able to connect between the communities and engage with the Shell brand.

Impact

Over 1,500 people took part across 3 days, with a constant crowd of parents, teachers, school children and other spectators enjoying the fun. Players were able to connect between the communities and engage with the Shell brand.


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