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FAN POWERED FLEET

Mitsubishi, London

Challenge To create an exciting energy activation for Rugby fans to engage with Mitsubishi's hybrid range of cars, in the build up to England's 6 Nations games at Twickenham Stadium.

Challenge

To create an exciting energy activation for Rugby fans to engage with Mitsubishi's hybrid range of cars, in the build up to England's 6 Nations games at Twickenham Stadium.

Solution A 24 tile installation that powered an interactive screen, using Pavegen’s wireless API to calculate the total energy generated. The screen displayed real-time energy stats from footsteps, with one winner offered a free ride home from the game in a Mitsubishi car, using the energy generated from the fans.

Solution

A 24 tile installation that powered an interactive screen, using Pavegen’s wireless API to calculate the total energy generated. The screen displayed real-time energy stats from footsteps, with one winner offered a free ride home from the game in a Mitsubishi car, using the energy generated from the fans.

Impact The project promoted awareness of energy generation and the fuel efficiency of Mistubishi's hybrid car range. The activation received thousands of steps and garnered contacts for hundreds of unique potential customers.

Impact

The project promoted awareness of energy generation and the fuel efficiency of Mistubishi's hybrid car range. The activation received thousands of steps and garnered contacts for hundreds of unique potential customers.


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