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PAY WITH ENERGY CAFE

Nissan, Paris

Challenge To be a part of Nissan’s ‘pay with energy’ café in Paris, where via the use of kinetic technology innovations like Pavegen, customers were encouraged to physically create energy in exchange for coffee.

Challenge

To be a part of Nissan’s ‘pay with energy’ café in Paris, where via the use of kinetic technology innovations like Pavegen, customers were encouraged to physically create energy in exchange for coffee.

Solution Pavegen installed four rectangular event tiles to power an interactive photo pod. As customers jump on the tiles, they triggered the camera to take a photograph. The photo pod has a brandable lighting sequence before the camera is triggered, a touch screen to view and share photos, as well as branded polaroid printouts for customers to keep.

Solution

Pavegen installed four rectangular event tiles to power an interactive photo pod. As customers jump on the tiles, they triggered the camera to take a photograph. The photo pod has a brandable lighting sequence before the camera is triggered, a touch screen to view and share photos, as well as branded polaroid printouts for customers to keep.

Impact The activation gave the public an opportunity to tangibly learn about sustainable living and discover alternative forms of renewable energy. Over the three day period, 24,960 steps were harvested to make 624 coffees, 1040 photos were taken with an option from them to be shared digitally and the project gained 32,491 social media impressions.

Impact

The activation gave the public an opportunity to tangibly learn about sustainable living and discover alternative forms of renewable energy. Over the three day period, 24,960 steps were harvested to make 624 coffees, 1040 photos were taken with an option from them to be shared digitally and the project gained 32,491 social media impressions.


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