Samsung

Johannesburg, South Africa

Challenge To unite wider communities through renewable energy generation by creating a proactive and optimistic way to make a change, as part of the Samsung Electronics Africa #WhatIfICan movement. 

Challenge

To unite wider communities through renewable energy generation by creating a proactive and optimistic way to make a change, as part of the Samsung Electronics Africa #WhatIfICan movement. 

Solution A 68-tile walkway in Sandton City Mall, South Africa, to demonstrate the power of a human footstep to improve lives of those around us. The energy harvested was stored and donated to power a technology classroom in Sunrise Secondary School in the local rural village of Diepsloot.

Solution

A 68-tile walkway in Sandton City Mall, South Africa, to demonstrate the power of a human footstep to improve lives of those around us. The energy harvested was stored and donated to power a technology classroom in Sunrise Secondary School in the local rural village of Diepsloot.

Impact Over 402 million footsteps were collected, and to extend participation away from the walkway, people could also donate their footsteps digitally via an Android app. The campaign received 14 million online impressions that reached over 8 million people, £470,000 in earned media and shortlisted for a Cannes Lions Award.

Impact

Over 402 million footsteps were collected, and to extend participation away from the walkway, people could also donate their footsteps digitally via an Android app. The campaign received 14 million online impressions that reached over 8 million people, £470,000 in earned media and shortlisted for a Cannes Lions Award.


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