To unite wider communities through renewable energy generation by creating a proactive and optimistic way to make a change, as part of the Samsung Electronics Africa #WhatIfICan movement.
A 68-tile walkway in Sandton City Mall, South Africa. The energy harvested was stored and donated to power a technology classroom in Sunrise Secondary School in the local rural village of Diepsloot.
Over 402 million footsteps were collected and users could also donate their footsteps digitally via an Android app. The campaign received 14 million online impressions, £470,000 in earned media and was shortlisted for a Cannes Lions Award.