Johannesburg, South Africa

  Challenge     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
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	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
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	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
   To unite wider communities through renewable energy generation by creating a proactive and optimistic way to make a change, as part of the Samsung Electronics Africa #WhatIfICan movement.

Challenge

To unite wider communities through renewable energy generation by creating a proactive and optimistic way to make a change, as part of the Samsung Electronics Africa #WhatIfICan movement.

  Solution     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
 false 
 
  
  
  
  
 
  
    
  
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
   A 68-tile walkway in Sandton City Mall, South Africa. The energy harvested was stored and donated to power a technology classroom in Sunrise Secondary School in the local rural village of Diepsloot.

Solution

A 68-tile walkway in Sandton City Mall, South Africa. The energy harvested was stored and donated to power a technology classroom in Sunrise Secondary School in the local rural village of Diepsloot.

  Impact     
  
 
  
    
  
 0 
 false 
 
 
 18 pt 
 18 pt 
 0 
 0 
 
 false 
 false 
 false 
 
  
  
  
  
 
  
    
  
  
   
 
 /* Style Definitions */
table.MsoNormalTable
	{mso-style-name:"Table Normal";
	mso-tstyle-rowband-size:0;
	mso-tstyle-colband-size:0;
	mso-style-noshow:yes;
	mso-style-parent:"";
	mso-padding-alt:0cm 5.4pt 0cm 5.4pt;
	mso-para-margin-top:0cm;
	mso-para-margin-right:0cm;
	mso-para-margin-bottom:8.0pt;
	mso-para-margin-left:0cm;
	line-height:107%;
	mso-pagination:widow-orphan;
	font-size:12.0pt;
	font-family:"Times New Roman";
	mso-ascii-font-family:Calibri;
	mso-ascii-theme-font:minor-latin;
	mso-fareast-font-family:"Times New Roman";
	mso-fareast-theme-font:minor-fareast;
	mso-hansi-font-family:Calibri;
	mso-hansi-theme-font:minor-latin;
	mso-ansi-language:EN-US;}
 
   Over 402 million footsteps were collected and users could also donate their footsteps digitally via an Android app. The campaign received 14 million online impressions, £470,000 in earned media and was shortlisted for a Cannes Lions Award.

Impact

Over 402 million footsteps were collected and users could also donate their footsteps digitally via an Android app. The campaign received 14 million online impressions, £470,000 in earned media and was shortlisted for a Cannes Lions Award.


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