Shell Football Pitch

Lagos, Nigeria

Challenge Continuing the success of the Rio people-powered football pitch in 2014, to bring the Shell #makethefuture campaign to Africa with a second legacy project benefiting communities across the world. 

Challenge

Continuing the success of the Rio people-powered football pitch in 2014, to bring the Shell #makethefuture campaign to Africa with a second legacy project benefiting communities across the world. 

Solution A 100-tile people and solar powered football pitch at the Federal College of Education in Lagos, Nigeria, to inspire opportunities to use Africa's abundant sustainable energy sources. 

Solution

A 100-tile people and solar powered football pitch at the Federal College of Education in Lagos, Nigeria, to inspire opportunities to use Africa's abundant sustainable energy sources. 

Impact  The initiative was unveiled by singer and serial solar-entrepreneur Akon, who featured it in his latest music video "Tell Me We're OK" to celebrate the potential of renewable energy. The story was featured across all major news outlets in the UK and Africa, and resulted in positive social media traction for Shell with over 10 million views on Facebook alone. 

Impact

 The initiative was unveiled by singer and serial solar-entrepreneur Akon, who featured it in his latest music video "Tell Me We're OK" to celebrate the potential of renewable energy. The story was featured across all major news outlets in the UK and Africa, and resulted in positive social media traction for Shell with over 10 million views on Facebook alone. 


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