Shell Football Pitch

Lagos, Nigeria

Challenge Continuing the success of the Rio people-powered football pitch in 2014, to bring the Shell #makethefuture campaign to Africa with a second legacy project. 

Challenge

Continuing the success of the Rio people-powered football pitch in 2014, to bring the Shell #makethefuture campaign to Africa with a second legacy project. 

Solution A 100-tile people and solar powered football pitch at the Federal College of Education in Lagos, Nigeria, to inspire opportunities to use Africa's abundant sustainable energy sources.

Solution

A 100-tile people and solar powered football pitch at the Federal College of Education in Lagos, Nigeria, to inspire opportunities to use Africa's abundant sustainable energy sources.

Impact Singer and serial solar-entrepreneur Akon unveiled the project and the story was featured across all major news outlets in the UK and Africa. This resulted in positive social media traction for Shell with over 10 million views on Facebook alone. 

Impact

Singer and serial solar-entrepreneur Akon unveiled the project and the story was featured across all major news outlets in the UK and Africa. This resulted in positive social media traction for Shell with over 10 million views on Facebook alone. 


Share this page: