Aligning with the Shell #makethefuture campaign, to create a world's first viral project that inspires an entire community through sport, by supporting bright energy ideas.
A 200-tile people-powered football pitch situated in the Morro de Mineira favela, a deprived area in Brazil. As the children run, their energy is stored in batteries to power the pitch floodlights after sunset.
The project received media coverage in over 20 countries and was supported by Brazilian football legend, Pelé. The story has received over 100 million impressions and an increase of 500% positive content engagement for Shell.