Shell Football Pitch

Rio de Janeiro, Brazil

Challenge Aligning with the Shell #makethefuture campaign, to create a world's first viral project that inspires an entire community through sport, by supporting bright energy ideas. 

Challenge

Aligning with the Shell #makethefuture campaign, to create a world's first viral project that inspires an entire community through sport, by supporting bright energy ideas. 

Solution A 200-tile people-powered football pitch situated in the Morro de Mineira favela, a deprived area in Brazil. As the children run, their energy is stored in batteries to power the pitch floodlights once the sun has gone down. 

Solution

A 200-tile people-powered football pitch situated in the Morro de Mineira favela, a deprived area in Brazil. As the children run, their energy is stored in batteries to power the pitch floodlights once the sun has gone down. 

Impact In partnership with Condé Nast USA, the project received physical and digital media coverage in over 20 countries. The story was amplified by Brazillian football legend, Pelé who is an ambassador for the campaign. The story has received over 100 million impressions and an increase of 500% positive content engagement for Shell. 

Impact

In partnership with Condé Nast USA, the project received physical and digital media coverage in over 20 countries. The story was amplified by Brazillian football legend, Pelé who is an ambassador for the campaign. The story has received over 100 million impressions and an increase of 500% positive content engagement for Shell. 


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