LED DANCE FLOOR

Sunglass Hut, USA Tour 2015

Challenge To improve consumer experiences and generate awareness of the Sunglass Hut #electrifysummer coast-to-coast experiential events.

Challenge

To improve consumer experiences and generate awareness of the Sunglass Hut #electrifysummer coast-to-coast experiential events.

Solution The energy generated from users illuminated LED lighting embedded within the neon dance-floor and sunshine structure to physically engage visitors with the brand.

Solution

The energy generated from users illuminated LED lighting embedded within the neon dance-floor and sunshine structure to physically engage visitors with the brand.

Impact Our install toured the USA, electrifying the summer with the hottest parties in Los Angeles, Chicago, Miami and New York. The official NYC press event was successful with appearances from celebrities supporting the campaign, including Georgia May Jagger and Chanel Iman.

Impact

Our install toured the USA, electrifying the summer with the hottest parties in Los Angeles, Chicago, Miami and New York. The official NYC press event was successful with appearances from celebrities supporting the campaign, including Georgia May Jagger and Chanel Iman.


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