RETAIL REWARD

Uniqlo London and Paris, 2013

Challenge A guerilla marketing strategy to demonstrate the energy saving properties of the UniQlo 'Heattech' range. To improve the consumer experience and convert this into purchasing by driving visitors to their flagship stores in London (Westfield White City and Stratford, Bluewater, Soho Square, Covent Garden, Regent Street and Oxford Street). 

Challenge

A guerilla marketing strategy to demonstrate the energy saving properties of the UniQlo 'Heattech' range. To improve the consumer experience and convert this into purchasing by driving visitors to their flagship stores in London (Westfield White City and Stratford, Bluewater, Soho Square, Covent Garden, Regent Street and Oxford Street). 

Solution Pavegen created a 'Heatspot' game where customers respond to a sequence by stepping on the correspondent tiles. Success at the task earned players a free Heattech.

Solution

Pavegen created a 'Heatspot' game where customers respond to a sequence by stepping on the correspondent tiles. Success at the task earned players a free Heattech.

Impact The fully integrated campaign simultaneously improved the brand message in line with their new collection. The experiential events significantly boosted social media traffic with 23k new likes on Facebook, 850+ tweets and 1400 vouchers redeemed per day. 

Impact

The fully integrated campaign simultaneously improved the brand message in line with their new collection. The experiential events significantly boosted social media traffic with 23k new likes on Facebook, 850+ tweets and 1400 vouchers redeemed per day. 


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