Pavegen-powered sustainable garden wins gold for designer
Kate Gould and New West End Company at Chelsea Flower Show

RHS Chelsea Flower Show, London, Tues 22 May: New West End Garden, a sustainable garden created for the RHS Chelsea Flower Show, has been awarded a gold medal today. The garden, which won in the new ‘Spaces to Grow’ category, was designed and produced by Kate Gould, in partnership with New West End Company and powered by sustainable technology developed by Pavegen.

‘New West End Garden’ was designed as a contemporary interpretation of the architecture of a London square. New West End Company, which represents over 600 businesses in the West End, has partnered with the Sir Simon Milton Foundation, The Portman Estate and Wild West End to create the garden, which also boasts a central sculpture and a partially sunken space enclosed by vertical green walls. After the show, the garden will be relocated to a site in London’s West End to create a rich habitat for wildlife, improve air quality and provide a new, calm public space.

For the first time, Pavegen is integrating photo-voltaic solar panels with its kinetic energy paving system to power the classical water feature in the garden. The solar panels will enable the system to generate energy during times of low footfall.

Dan Johnson, Director of Placemaking at New West End Company, says:

“We are delighted that New West End Garden has been awarded a gold medal. After the show the environmentally sustainable space will be transferred to a quiet side street in London’s West End, where it will benefit people living, working and visiting central London.”

Laurence Kemball-Cook, CEO and founder, Pavegen says:

“We believe in smarter cities which put people rather than machines first. Working with New West End Company to create a new garden in London’s West End provides us with a great demonstration of how clean-tech is going to transform our cities into places which improve the environment and create happier, healthier people.”

Kate Gould, award-winning garden designer says:

“Showcasing any new technology is always a challenge, but using the Pavegen product to help green the cities of London whilst using the plant palette that I have always used has shown that traditional gardening methods can go hand in hand with green technology helping make our cities happier, healthier places.”

Matthew Sykes, Chief Executive, Sir Simon Milton Foundation says:

"As a Westminster based charity who strive to create communities that care, we are thrilled to be involved in the New West End Garden, which will bring an oasis of calm to the City and those who live and work in the West End".


We are always excited to explore new opportunities, if you would like to know more about how Pavegen could work for you, please send a project enquiry to our team.

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