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BI GROUP

Kazakhstan

BI Group, Kazakhstan

Pavegen deployed a kinetic citizen engagement experience at the brand-new HQ of Kazakhstan's leading construction company, BI Group. 

 

The installation is capturing the footsteps of employees and visitors and strengthening the company's commitment to ESG and sustainability to bring their environmental initiatives to life.

 

The installation in Astana accompanies Pavegen's presence at the 2017 World Expo in the city. Where we designed and built a kinetic brand experience to engage, enable and educate visitors about sustainability and clean energy. Giving them a memorable and meaningful interaction with clean energy.

 

The installation was Pavegen's first permanent kinetic installation in Kazakhstan.

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Bringing ESG and Sustainability to Life

Kazakhstan's leading construction company, BI Group, sought an innovative way to engage employees and visitors at their new headquarters in Astana. The goal was to showcase their commitment to Environmental, Social, and Governance (ESG) principles while bringing sustainability initiatives to life in a meaningful and interactive way. BI Group aimed to create a lasting impact on its audience by transforming its environmental message into an engaging experience.

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A Milestone for Sustainability and Engagement

Pavegen deployed a cutting-edge kinetic citizen engagement experience at BI Group's new headquarters, marking the first permanent kinetic installation in Kazakhstan. The walkway captures the footsteps of employees and visitors, converting them into off-grid energy. This energy powers interactive features and provides real-time data on footfall, reinforcing the company's commitment to sustainability and clean energy.

The installation allowed employees and visitors to experience their environmental contribution firsthand. By physically engaging with the company’s sustainability initiatives, they could see how their footsteps powered the installation, making the abstract concept of clean energy tangible and memorable.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Sustainability Leadership

Strengthened ESG Commitment: The installation actively involved employees and visitors in BI Group’s sustainability efforts, turning passive awareness into active participation.

Interactive Engagement: Employees and visitors were provided with a memorable experience, creating a deeper connection to BI Group's environmental goals.

First Permanent Installation in Kazakhstan: This project marked Pavegen’s first permanent kinetic installation in the country, setting the stage for future opportunities in the region.

Educational Value: The installation educated participants on the importance of clean energy, providing a live demonstration of how individual actions can contribute to a more sustainable future.