IKEA has received recognition for this statement exhibit, praised for the innovation, sustainability and engagement opportunities it provided. Using Pavegen here has created an undeniable sense of brand loyalty for IKEA, as they can now provide a sustainable space in which to shop.
By making sustainable choices, users became aware of their individual impact and how their choices can influence change. We encouraged people to make sustainable choices by walking across Pavegen in The Renewable Energy Hub. Whether consumers behaviours have been changed towards shopping with sustainable brands, using more renewable energy resources or implementing renewable LED bulbs into their home, IKEA and Pavegen have ignited this positive change.