COCA COLA, MILAN EXPO
MILAN, ITALY
Pavegen partnered with Coca-Cola to create a fun activation that supported the theme
‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo
Milano.
The installation harvested the energy of over 20 million visitors. The six-month experiential
event showcased that innovative energy technologies like Pavegen provide an interactive
way to communicate positive brand messaging through sustainability initiatives.
