Pavegen powered the minds of the next generation to build a more sustainable future using their footsteps. We educated the minds of tomorrow by bringing visitors of the exhibition in the North Park Latifa – The Race to Space! Gamification has become the latest and greatest experiential marketing tool to take the world by storm. Pavegen has incorporated this into our instalment at the Dubai Expo 2020 to engage audiences and influence a change in behaviours.
The game is simple, use your footsteps to power the rocket and race against your friends, whoever creates the most kinetic energy, wins! Branded characters of the Dubai Expo, Rashid and Latifa are involved to inspire young people and raise awareness surrounding the individual impact that each of them can have. Creating a game that includes these recognisable characters and actively involves influential visitors can ultimately ignite a change in behaviour. Specifically, towards sustainability conscious behaviours.