Ford is a pioneering global car manufacturer that has been in operation for over 100 years. Now they are moving into the electric vehicle industry to help build a better world, where everyone is free to move.
Ford asked Pavegen to promote the launch of the MUSTANG MACH-E: Ford’s first all-electric SUV at The ESSENCE Festival of Culture - the biggest celebration of all things Black and beautiful in the US. Ford required a solution that celebrated music, culture, and their commitment to climate change and net zero while engaging in a fun way with festivalgoers.