KIIN ENERGY, MEXICO

MEXICO CITY

WE PARTNERED WITH KIIN ENERGY TO BRING ADVERTISING MESSAGING TO LIFE

THE CHALLENGE

Conventional adverts are often glanced over, especially in busy Mexico City bus stations. With increasing distractions and new technologies, how can businesses get the attention of their audiences without clear communication suffering?

THE SOLUTION

Engage passengers with traditional advertising in an untraditional way. Create a message that will reach your audience by making them an integral part of the experience. Through unique kinetic technology, Pavegen has created an interactive branded experience that has helped this vision come to life. Walking through the station, over the tiles, passenger footsteps now actively contribute power to screen displays, triggering them to change and captivating visitors’ attention as they walk past. In addition, LED floor strips correspond to footfall, illuminating the fact that this experience is powered by them.

THE IMPACT

Advertisers can now reach their audience in a particularly unique way. Pavegen has facilitated a new way of advertising that presents a clear revenue generating opportunity for Kiin Energy. Through contributing their footsteps, passengers are actively involved in powering important conversations, making their experience and advertisers’ messages even more memorable.