MERCEDES – BENZ, SXSW

WEST COAST, USA

CREATING CLEAN ELECTRICITY WHILE RELEASING STRESS

THE CHALLENGE

Mercedes-Benz wanted to create an exhilarating experience for visitors to SXSW, promoting the brand in a particularly unique way to stand out at the globally anticipated event for emerging tech.

THE SOLUTION

The activation, designed in collaboration with ‘OK Go’ singer Damian Kulash called ‘Stress Inversion Transformer’, invited participants to stomp, scream and shout their stress away for 30 seconds inside a closed container. The floor of the unit was fitted entirely with Pavegen kinetic tiles and the walls with custom-designed piezoelectric transducers.

THE IMPACT

This is the first time Pavegen has operated alongside this technology, which converts sound pressure into electrical energy. The power generated by participants was then displayed on ‘UV’ screens for by-standers to monitor in real-time informing users of the total amount of joules generated and the record amount generated in one session. The activation was a huge success, attracting hundreds of participants and nailing its goal of boosting engagement with the Mercedes-Benz brand.