Micebook 2026

The Challenge

Micebook isn’t a typical expo. It’s a room full of people who build festivals, brand activations, global conferences, immersive experiences, people who’ve seen every LED wall, VR headset, and “interactive moment” the industry has to offer. If something doesn’t grab them instantly, it disappears into the noise.

So our challenge was simple to say, harder to pull off:

Could we create something that didn’t just fit into the expo, but actually changed the atmosphere of it?

We wanted to build a moment that stopped people mid‑stride. Something playful enough to draw a crowd, smart enough to impress, and seamless enough to feel like it belonged in any modern event environment.

And because this was the first public outing of our new wireless GameStation, we weren’t just looking for engagement, we were looking for proof. Would it work the way we designed it to? Would people understand it instantly? Would it earn its place on an expo floor full of competing ideas?

There was only one way to find out.

The Solution

We turned a section of the exhibition floor into a kinetic, movement‑powered installation. A space that didn’t just invite people in but reacted to them the moment they stepped onto it.

At the heart of it was a simple challenge: How much energy can you generate with your feet in 30 seconds?

Attendees registered their details, stepped onto the Pavegen chevron, and the timer started. The faster they moved, the higher their score was. It was immediate and intuitive, the kind of interaction people understand without needing it explained. To amplify the excitement, we included a live leaderboard, adding a competitive edge. People were bringing colleagues over, trying to beat the top score, filming their attempts, and returning later to see if they’d been knocked off the board.

At the centre of it all was the new wireless GameStation: a three‑part system built for speed and simplicity:

• a screen showing the live game and leaderboard
• a tablet for quick registration
• one Pavegen Chevron powering the whole experience

Explore the full system here: Agile Gamestation

And because the system is fully wireless, we could install it in minutes. No cables. No clutter. No friction.

Just movement → energy → engagement.

The Impact

What stood out wasn’t just how many people interacted with the installation, it was how they interacted with it. Attendees didn’t treat it like a product demo. It quickly became a reason to stop, talk, compete, and come back.

For an audience of event professionals, that mattered. It showed them what happens when movement, play, and sustainability come together in a way that feels effortless, and it proved that the GameStation doesn’t need explaining. It just needs people.

And the data backed it up:

• 11,000+ footsteps generated across two days
  
• 200+ leads captured directly through the GameStation interface
• 04:28 average dwell time, far above typical expo benchmarks
• One of the most visited and talked‑about features of the entire event
  
• High volumes of attendee‑generated social content
• Sparked conversations with agencies, brands, and organisers about future deployments

For it's first public pilot, this is exactly what we hoped for.