OXFORD STREET, LONDON

LONDON

TRANSFORMING A DISUSED SIDE STREET INTO A SMART AND ENGAGING SHOPPING DESTINATION

THE CHALLENGE

Shoppers expect more from retailers, in terms of both an engaging experience and attitudes towards sustainability. Utilising the high footfall of one of London’s premier retail location, London’s New West End company wanted to transform a disused side street into a smart and engaging shopping destination.

THE SOLUTION

Installing a clean energy generating Pavegen walkway along the street transformed a neglected space into a smart, interactive shopping destination. With the high footfall in the area, visitors of all ages could get involved in the action. Shoppers’ footsteps helped contribute power to lights, bird sounds and energy analytics creating an engaging sensory area for individuals as well as a place for the community to come together. Once a forgotten side street was transformed into a sustainable and captivating energy-generating experience.

THE RESULTS

Due to the engaging nature of the installation, the area saw a large amount of footfall, with visitors ranging from tourists, locals, and children just to see one of the world’s first smart streets. Through interactive infrastructure, shoppers could now be part of an experience that was wholly engaging as well as one that placed sustainability at the forefront of its business.