SKYZONE, BIRMINGHAM AIRPORT

SKYZONE, BIRMINGHAM AIRPORT, UK

GAMIFYING A TRADITIONALLY STATIC SPACE

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THE CHALLENGE

Keeping young children preoccupied is a task many parents dread facing when travelling. Birmingham Airport wanted to help alleviate this issue, creating an educational and interactive play area to keep young children entertained before they fly.  

THE SOLUTION

By gamifying a traditionally static space, Pavegen has helped create an area to keep young passengers entertained through pre-flight play. Located within the Skyzone at Birmingham Airport, kids’ now have the ability to trigger an interactive gaming experience, partially powered from the energy generated from their very own footsteps. Increased footfall on the tiles corresponds with the amount of light displayed on the totem, incentivising young flyers to get all the jumping, running or dancing out onto the tiles before settling on a stationary flight.

THE IMPACT

The project has helped create more enjoyable travelling experiences for both kids and parents alike; keeping young passengers occupied in pre-flight play results in a more relaxing environment for parents. Through footsteps, children can now stay entertained, as well as better educated on energy generation through the means of active learning.