UNIQLO HEATTECH

LONDON, UK

THE CHALLENGE

Building excitement for a product launch is a fantastic way to build brand awareness and engage your customers. However, there are only so many email blasts, countdowns and social posts you can do before customers start to lose interest. Uniqlo wanted to bring to life the energy saving properties of the new Uniqlo ‘Heattech’ range in a new and exciting way.

THE SOLUTION

With a clear synergy between Uniqlo’s offering and Pavegen’s clean energy generating tiles, what better way to get customers involved than through an energy saving game! Providing shoppers the opportunity to escape from their daily routine, Uniqlo offered their customers the chance to immerse themselves in an interactive gaming experience. Through a simple yet highly engaging installation, players were invited to mimic a step-sequence which they could then replicate with their own steps onto the Pavegen tiles.

THE IMPACT

Once completing the game, shoppers were able to earn ‘Heattech’ merchandise for taking part in the energy game, having interacted with Uniqlo’s brand. Customers were not only offered a fun experience, but also the opportunity to engage with Uniqlo’s product launch in a new, innovative and exciting way.