WORLD EXPO, ASTANA

ASTANA, KAZAKHSTAN

We showcased the capabilities and applications of Pavegen’s technology on an international stage at the World Expo in Astana, Kazakhstan. The theme for the 2017 Expo was “Future Energy”.

Pavegen’s installation featured a 360° Selfie Ring in the Energy Best Practice Area. 50 cameras in the ring were triggered once the ‘energy bar’ had been filled via footsteps on the Pavegen system.

The World Expo saw over 3,000,000 visitors, and the selfie ring was used over 18,000 times generating circa. 432 kilojoules of Energy, whilst creating a unique experience for each user.

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THE CHALLENGE

Getting customers to physically interact with your brand is one thing. Getting your customers to interact through a dance and music festival is another! The Sunglass Hut wanted to raise awareness for their brand, getting their customers to party with them in a fun way that would excite and engage.

THE SOLUTION

Touring across Los Angeles, Chicago, Miami and New York Pavegen created an interactive dance floor to accompany the Sunglass Hut in their #ElectrifySummer campaign. Using peoples’ dance moves, Pavegen transformed kinetic energy from footfall to clean electricity, used to trigger bright neon lights and a 10 ft sunshine structure. The dancefloor allowed visitors to physically engage with the brand as they moved, as well as offering a captivating clean energy generating experience.

THE IMPACT

As the tour rolled out, The Sunglass Hut were able to electrify the summer with the hottest dance parties across multiple cities, with both hashtags and images of the campaign spreading widely across social media assisting awareness for the brand. Visitors were able to physically interact with dance, music, energy and the brand, in a way that they had not ever done so before.