The progressive shift from ‘shopping trip’ to ‘shopping experience’ is defining the new era of retail, and technology is key to this change.


We have partnered with Ellandi-owned ‘The Mercury’, a leading shopping mall in Romford, East London, to convert the footsteps of visitors into rewards in a global first for shopping centres. The new entrance walkway is converting the kinetic energy of up to 60,000 customers’ footsteps per day, earning them ‘Smart Rewards’ and generating off-grid electricity to power services. Via over-head screens, the walkway provides customers with information on how much off-grid electricity their footsteps are generating. By checking on The Mercury Smart Rewards app, customers are able to convert this energy into personal ‘Smart Rewards’ points for discounts and offers at the centre.

The Pavegen array is the latest in a series of sustainability initiatives for The Mercury, which has already installed solar panels, invested in the latest highly efficient heating systems and will achieve zero waste to landfill in 2018. But unlike other ‘silent’ eco-friendly initiatives that the centre has invested in, customers will physically experience the energy and technology, and be rewarded via the Smart Rewards app in this positive awareness raising installation.

Spencer Hawken, Centre Manager, Mercury Mall:

“The exciting thing about the walkway is that it gives our customers a chance to play their part in our sustainability story, simply by walking into the centre.”


We are always excited to explore new opportunities, if you would like to know more about how Pavegen could work for you, please send a project enquiry to our team.

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