9 April 2026

Sustainable event technology company introduces compact, gamified fan engagement system that converts footsteps into energy, data and qualified leads

Pavegen, the pioneer in kinetic energy flooring, today announced the launch of the Pavegen Gamestation, a portable interactive brand activation system designed to help event marketers attract crowds, extend dwell time and capture leads automatically through gamified, energy-generating gameplay.

The Gamestation arrives fully assembled and deployment-ready, fitting into a 2-square-meter footprint. It combines Pavegen's X2 Chevron energy tiles with a wireless gaming console and live leaderboard, creating a competitive experience that draws attendees in and holds their attention for more than three minutes on average. Lead capture is built directly into gameplay, eliminating manual data collection.

"Events are noisy, crowded environments where standing out is hard and capturing quality leads is even harder," said Laurence Kemball-Cook, CEO and founder of Pavegen. "The Gamestation solves both problems at once. It pulls people toward your stand, keeps them engaged through friendly competition and collects their details while they play. And because the energy powering the game comes from the players themselves, brands can demonstrate genuine sustainability commitment rather than just talking about it."

 

Proven Results at Scale

An early deployment at Micebook 2026 demonstrated the system's effectiveness in a live event environment. Over two days, the installation recorded more than 11,000 footsteps, captured over 200 qualified leads and achieved an average session dwell time of 4 minutes 28 seconds across 15 hours of continuous operation.

The Gamestation package includes:

• Agile wireless gamestation console
• Two X2 Chevron kinetic energy tiles
• Interactive game software with live leaderboard
• Lead capture tablet
• Custom branding for the gameplay experience
• Delivery, installation and on-site support

 

Limited Launch Offer

To mark the product's debut, Pavegen is offering 50% off the standard rental price for the first 10 customers who book before April 30 or until all launch slots are filled. As of today, seven launch slots remain available.

The system is designed for tradeshows, branded experiential campaigns, expo stands, pop-up activations and any event where marketers need measurable engagement and lead generation in a compact space.

Click to learn more information or to reserve a launch slot.

 

About Pavegen

Pavegen is a London-based sustainable event technology company that converts footsteps into electrical energy and real-time data. Since 2009, the company has installed more than 100 experiential marketing technology for events projects worldwide, partnering with brands including Google, Siemens, Mitsubishi and the UEFA Champions League. Pavegen's mission is to connect communities through people-generated energy, turning everyday movement into measurable impact.

Media Contact:

Pavegen PR Team

Email: press@pavegen.com