25 July 2025

Pavegen is delighted to announce the appointment of Zahra Ahmed Ajetunmobi, also known as Zahralicious, as its first Global Youth Ambassador. This landmark appointment reflects both her powerful advocacy for youth empowerment and her commitment to sustainable innovation. 

Zahra, a rising global voice for young changemakers, will help spearhead Pavegen’s youth engagement efforts, bridging the gap between innovation, community action, and the voices of the next generation. Her mission aligns perfectly with Pavegen’s vision: turning footsteps into energy, and ideas into impact. 

“Zahra embodies the optimism, drive, and creativity that defines our global youth movement,” said Laurence Kemball-Cook, Pavegen CEO. “As our Global Youth Ambassador, she will play a critical role in inspiring young people to lead, innovate, and build sustainable futures.” 

In this role, Zahra will represent Pavegen internationally, contribute to educational and outreach campaigns, and co-develop initiatives that empower youth to think green, act local, and lead global. 

A passionate SDG advocate, TEDx speaker, and youth ambassador, Zahra has inspired audiences across the world with her message of hope, action, and equity. With over 292,000 followers on Instagram, she uses her platform to raise awareness on climate justice, education, and youth leadership. Her educational background and work at the intersection of technology, community building, and sustainability continue to position her as one of the most influential young voices driving global change today. 

Known for her infectious enthusiasm and deep commitment to social good, Zahralicious is more than just a name, she’s a movement in motion. 

 

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For more information contact press@pavegen.com

About Pavegen

Headquartered in London, Pavegen is an award-winning global cleantech company pioneering sustainable experiences that generate renewable energy through the power of a footstep. It creates engaging, dynamic, interactive experiences that have been seen in smart cities, transport hubs and iconic locations across the globe. https://www.pavegen.com/