Big Memorable Brand Moments: Why Experiential Marketing is the Future of Brand Engagement
17 Feb 2025
Consumers are exposed to thousands of brand messages every day, making it harder than ever to stand out. Traditional advertising alone is no longer enough—brands need to create experiences that captivate, engage, and leave a lasting emotional impact. This is where Big Memorable Brand Moments come in.
Experiential marketing is no longer a ‘nice-to-have’—it’s an essential strategy for brands looking to drive awareness, customer loyalty, and measurable impact. According to a report by Event Marketer, 91% of consumers say they are more inclined to purchase a brand’s product or service after participating in an event or experience.
For agencies and brands, the challenge is delivering activations that are not only unforgettable but also data-driven, scalable, and aligned with sustainability trends. Pavegen’s energy-harvesting floors are pioneering this space, transforming events and campaigns into interactive, gamified experiences that drive real engagement.
Bank of the West
Why Experiential Marketing? The Data Speaks for Itself
Experiential marketing is a proven method for boosting brand awareness and customer loyalty. Studies show that:
- 81% of brands use event and experiential marketing to improve relationships with customers(EventTrack 2023).
- 77% of marketers use experiential marketing as a vital part of their brand’s advertising strategies(Statista, 2023).
- 98% of consumers are more likely to purchase after attending a brand activation (EventTrack, 2022).
- Consumers spend an average of 3-4 minutes engaging in an interactive brand experience, compared to just 1.7 seconds on a digital ad (Forrester Research).
Memorable Brand Moments = More Consumer Engagement
People don’t remember ads—they remember experiences. According to Harvard Business Review, emotionally connected customers have a 306% higher lifetime value than those who are merely satisfied.
Pavegen takes this insight to the next level by offering brands the ability to turn passive audiences into active participants. Through energy-harvesting technology, we create moments where every step generates power—transforming engagement into something tangible, shareable, and measurable.
TCO Stadium, USA - Pavegen Gameplay Installation
The Five Pillars of Big Memorable Brand Moments
To help brands and agencies deliver the most impactful activations, we’ve identified five key elements that define successful experiential campaigns.
- Creativity That Wins Clients & Awards
Big, bold, brave ideas are what differentiate top agencies. Creativity is the driving force behind award-winning campaigns that generate buzz and brand affinity.
Example: Adidas’ “Jump Store” pop-up in London, where visitors could win sneakers by jumping as high as NBA superstar Derrick Rose, blended interactivity with branding to create an unforgettable moment.
Pavegen’s kinetic energy experiences provide agencies with a disruptive, innovative solution that enhances creativity and engagement.
- Immersive Consumer Engagement & Awareness
The most effective brand activations don’t just attract attention; they immerse consumers in the brand’s story.
According to Neuroscience Marketing, immersive experiences can improve brand recall by 70% compared to traditional digital ads.
Pavegen’s energy floors turn engagement into participation—whether it’s powering leaderboards, unlocking exclusive rewards, or triggering interactive displays. Every footstep becomes a brand interaction.
- Sustainability Alignment That Drives Brand Trust
Consumers are demanding sustainable, purpose-driven brands. Research by Nielsen shows that 73% of global consumers say they would change their consumption habits to reduce environmental impact.
Pavegen aligns experiential activations with sustainability—showing a brand’s commitment to innovation and positive environmental impact. Brands leveraging sustainability in their campaigns see higher engagement and PR traction, making sustainability a competitive advantage.
- Data-Driven Insights for Measurable Success
In the age of performance marketing, brands and agencies need hard data to justify spend. Experiential campaigns must go beyond aesthetics and deliver actionable insights.
Pavegen enables real-time data capture on footfall, dwell time, engagement metrics, and energy generated—turning every activation into a measurable marketing asset. Agencies and brands can prove ROI with detailed reports, helping secure repeat business.
- ROI & PR Value That Extends Beyond the Activation
Great experiential marketing doesn’t just engage on-site; it fuels ongoing conversations, shares, and media coverage.
Brands that invest in high-impact activations see stronger PR results and social engagement. According to Forbes, earned media from experiential activations can generate up to 10x the value of paid media.
Pavegen-powered activations generate headlines, aligning brands with innovation, sustainability, and unforgettable experiences—making it easier for agencies to sell the value of their creative ideas.
IKEA
Final Thoughts: Why Agencies & Brands Need Big, Bold Activations Now
The best agencies know that winning pitches requires ideas that disrupt, engage, and deliver measurable results. With attention spans shrinking and digital fatigue rising, memorable in-person experiences are the key to brand success.
Pavegen is at the forefront of this movement—helping agencies and brands create moments that aren’t just seen, but felt, experienced, and remembered.
Want to create your next Big Memorable Brand Moment?
📅 Book a call with us today to discover how Pavegen can elevate your next campaign.
For more information, video content and photos of Pavegen, contact press@pavegen.com
About Pavegen
Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.
Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.
The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.