--- title: Solutions - Events/ Brand Activations description: Solutions - Events/ Brand Activations --- # Let’s create your next award-winning brand experience Create unforgettable experiences and power engagement with Pavegen's kinetic tiles at your next event   Get Started ### Please fill out the form below to get in touch with our team. - ![AdidasLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/AdidasLogo.png?width=88&height=60&name=AdidasLogo.png) - ![COCA COLALogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/COCA%20COLALogo.png?width=126&height=42&name=COCA%20COLALogo.png) - ![googleLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/googleLogo.png?width=121&height=41&name=googleLogo.png) - ![AdnocLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/AdnocLogo.png?width=122&height=55&name=AdnocLogo.png) - ![FordLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/FordLogo.png?width=88&height=34&name=FordLogo.png) - ![KiaLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/KiaLogo.png?width=120&height=28&name=KiaLogo.png) - ![Mercedes BenzLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/Mercedes%20BenzLogo.png?width=114&height=77&name=Mercedes%20BenzLogo.png) - ![IkeaLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/IkeaLogo.png?width=126&height=22&name=IkeaLogo.png) - ![NikeLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/NikeLogo.png?width=104&height=38&name=NikeLogo.png) - ![NissanLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/NissanLogo.png?width=124&height=18&name=NissanLogo.png) - ![UBERLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/UBERLogo.png?width=104&height=36&name=UBERLogo.png) - ![SiemensLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/SiemensLogo.png?width=125&height=20&name=SiemensLogo.png) - ![OlympicsLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/OlympicsLogo.png?width=125&height=58&name=OlympicsLogo.png) - ![PepsiLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/PepsiLogo.png?width=44&height=63&name=PepsiLogo.png) - ![Va9WKLLogo](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Client%20logos/Va9WKLLogo.png?width=67&height=67&name=Va9WKLLogo.png) ## Your Pavegen Live experience Imagine an experience that keeps consumers right where you want them - for 3 whole minutes. A brand activation that keeps your feet as engaged as your eyeballs. A gamified event which amplifies your brand IRL and on social. Enter Pavegen Live. ## Create spaces with impact Turn footsteps into energy. Harness that energy to drive valuable actions. ![Pavegen Google Berlin Walkway render](https://www.pavegen.com/hubfs/Overview_result.webp "Pavegen Google Berlin Walkway render") ## Measurable ROI Turn your idea into reality with maximum engagement & impact. ![Kia X Pavegen event stats](https://www.pavegen.com/hs-fs/hubfs/kia_result-2.webp?width=779&height=1054&name=kia_result-2.webp "Kia X Pavegen event stats") ![Pavegen X Volvo Event Stats](https://www.pavegen.com/hs-fs/hubfs/volvo_result-2.webp?width=780&height=1054&name=volvo_result-2.webp "Pavegen X Volvo Event Stats") ![Pavegen X Rockstar Brand Event stats](https://www.pavegen.com/hs-fs/hubfs/rockstar_result-2.webp?width=779&height=1054&name=rockstar_result-2.webp "Pavegen X Rockstar Brand Event stats") ![Pavegen X Google Event stats](https://www.pavegen.com/hs-fs/hubfs/google_result-2.webp?width=780&height=1054&name=google_result-2.webp "Pavegen X Google Event stats") ## Engage, Educate, Enable. Harness Pavegen to engage your audience, educate them about the important work you are doing and enable them to join you on your journey in a meaningful way.   ![Pavegen Experiential Overview](https://www.pavegen.com/hs-fs/hubfs/Pavegen%20Experiential%20Overview%20-%20transparent%20bg_result.webp?width=1788&height=1543&name=Pavegen%20Experiential%20Overview%20-%20transparent%20bg_result.webp "Pavegen Experiential Overview") ## Our Technology & Applications From small activations to large-scale experiences. Our off-the-shelf setups are ready to engage any audience. ![Rockstar Energy Pavegen Dance Floor](https://www.pavegen.com/hubfs/Rockstar%20and%20UEFA%202024/Rockstar_Trafalgar_Stage.png) ### Kinetic Dance Floors Unite the crowd with collective action. Harness the positive energy of fans to drive your mission. Craft meaningful experiences that engage at scale. ![Kia Pavegen Gamestation](https://www.pavegen.com/hubfs/Kia%20Hero%20-%20A.png) ### Game Stations Engaging, modular, and built for immersive storytelling. Create single or multi-player experiences with impact. ![BNP Paribas Pavegen Walkway](https://www.pavegen.com/hubfs/Bank%20of%20the%20West%20Hero%20Pavegen.jpg) ### Interactive Walkways Set the tone for an unforgettable experience. Empower your audience to become active participants in your story as they walk. ![Phone charging bench with phone plugged in](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Phone%20Charging%20Bench.png) ### USB Charging Utlise energy from footsteps for public device charging with USB charging benches connected to Pavegen. ![Pavegen Data Screen with people jumping](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Data%20Screen%20Web.jpg) ### Data Screens Gather insights on footfall and energy generation and display in real-time. ![Pavegen Google Light Show Activation](https://www.pavegen.com/hubfs/Google%204.jpg) ### Interactive Lighting Dynamic lighting displays triggered or controlled by footsteps for immersive activations ![Pavegen Dubai Expo 2020 gamified experience](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Gamification%20Web.png) ### Gamification Inspire through gamified experiences, blending STEM education, sustainability, and engagement. ## Custom interactive software We build you customised and immersive games, data screens and billboards in house! ## Learn More ![1-Feb-17-2026-01-13-23-3997-AM](https://www.pavegen.com/hs-fs/hubfs/1-Feb-17-2026-01-13-23-3997-AM.png?width=1920&height=1080&name=1-Feb-17-2026-01-13-23-3997-AM.png) ###### **Tell me more** With our award-winning technology, your brand can transform foot traffic into powerful engagement. This isn't just an event; it's a statement - a big step towards making your brand famous. ![2-Feb-17-2026-01-13-22-6270-AM](https://www.pavegen.com/hs-fs/hubfs/2-Feb-17-2026-01-13-22-6270-AM.png?width=1920&height=1080&name=2-Feb-17-2026-01-13-22-6270-AM.png) ###### **How it works ** An innovative series of smart tiles capture the energy from footsteps to power meaningful engagement. Each live event can be uniquely customised for you. ![3-Feb-17-2026-01-13-20-3740-AM](https://www.pavegen.com/hs-fs/hubfs/3-Feb-17-2026-01-13-20-3740-AM.png?width=1920&height=1080&name=3-Feb-17-2026-01-13-20-3740-AM.png) ###### **What we do for you ** Our pioneering kinetic technology sparks conversations around sustainability, and captures the imagination of your customers. ![Arrow](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Arrow.png) Get in Touch ###### Please fill in the form below and our team will get back to you as soon as we can. ![Pavegen Purina Brand Activation](https://www.pavegen.com/hubfs/Purina_result.webp "Pavegen Purina Brand Activation") Tell me more With our award-winning technology, your brand can transform foot traffic into powerful engagement. This isn't just an event; it's a statement - a big step towards making your brand famous. ![Pavegen X Minnesota Vikings Activation](https://www.pavegen.com/hubfs/vikings_result.webp "Pavegen X Minnesota Vikings Activation") How it works An innovative series of smart tiles capture the energy from footsteps to power meaningful engagement. Each live event can be uniquely customised for you. ![Pavegen X Abbott Brand Activation](https://www.pavegen.com/hubfs/abbot_result.webp "Pavegen X Abbott Brand Activation") What we do for you Our pioneering kinetic technology sparks conversations around sustainability, and captures the imagination of your customers. ## Check out our work 40 countries, 300+ projects, 1,000,000,000 steps and counting... Your browser does not support the video tag. ### Google, Pixel Launch Pavegen partnered with Google to make 2017’s Berlin Festival of Lights interactive, via its award-winning kinetic technology, which converts footsteps into off-grid energy and data. Your browser does not support the video tag. ### KIA, Australian Open Pavegen and KIA launched a unique Kinetic Brand Experience at the 2023 Australian Open. A new gamified energy challenge let visitors play with World Champion Rafael Nadal using the power of their footsteps. The project raised awareness on KIA’s commitment to electrification and sustainability. Your browser does not support the video tag. ### Rockstar Energy, UEFA Champions Final Pavegen’s Kinetic Dance Floor helped power the UEFA Champions Festival’s Friday Night Show in Trafalgar Square. Featuring Rudimental, the event used Pavegen’s technology to convert the energy of 6,300 dancing fans into electricity for the DJ booth and microphone. Your browser does not support the video tag. ### BNP Paribas, 4 City Tour USA Pavegen partnered with BNP Paribas, to spread the message in a particularly unique way. Pavegen and BNP Paribas challenged communities across San Francisco, Sacramento, Portland and Los Angeles to reach a collaborative footstep target of $40,000. Your browser does not support the video tag. ### Minnesota Vikings & NFL In partnership with the Minnesota Vikings, we created the NFL's first Kinetic Brand Experience, blending STEM education with sustainability and entertainment.   The initiative offered fans a fun, engaging way to learn about and contribute to sustainability efforts, as highlighted by Brett Taber, the Vikings’ VP of Social Impact. Your browser does not support the video tag. ### Dubai Expo 2020 At Dubai Expo 2020, our installations entertained 15 million visitors, championing sustainable living through interactive and gamified experiences.   Our efforts made sustainability a tangible goal, with each step visitors took helping to fuel a journey towards a sustainable future on Mars and bringing ESG principles to life. - ![gall-slide-3](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-slide-3.png?width=625&height=386&name=gall-slide-3.png) - ![gall-slide-4](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-slide-4.jpg?width=633&height=356&name=gall-slide-4.jpg) - ![gall-slide-5-final](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-slide-5-final.jpg?width=608&height=405&name=gall-slide-5-final.jpg) - ![gall-row-1-1](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-row-1-1.png?width=597&height=398&name=gall-row-1-1.png) - ![gall-row-1-3](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-row-1-3.jpg?width=673&height=353&name=gall-row-1-3.jpg) - ![ffd860f11a51fe3f4fd94c94c01cf739](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/ffd860f11a51fe3f4fd94c94c01cf739.png?width=711&height=382&name=ffd860f11a51fe3f4fd94c94c01cf739.png) - ![gall-row-2-1](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-row-2-1.jpg?width=551&height=367&name=gall-row-2-1.jpg) - ![3cd8a744c341b2c04c75ddc503a89d54](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/3cd8a744c341b2c04c75ddc503a89d54.png?width=582&height=387&name=3cd8a744c341b2c04c75ddc503a89d54.png) - ![c1c0698f8ac19a746b1a2fcf582cec34](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/c1c0698f8ac19a746b1a2fcf582cec34.png?width=638&height=358&name=c1c0698f8ac19a746b1a2fcf582cec34.png) - ![gall-row-2-5](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/gall-row-2-5.png?width=652&height=489&name=gall-row-2-5.png) [ View case studies ](https://www.pavegen.com/case-studies) ![Pavegen Rockstar Energy Render](https://www.pavegen.com/hs-fs/hubfs/dancefloor%20overview_result-2.webp?width=500&height=407&name=dancefloor%20overview_result-2.webp "Pavegen Rockstar Energy Render") Kinetic Dance Floors Unite the crowd with collective action. Harness the positive energy of fans to drive your mission. Craft meaningful experiences that engage at scale. ![Pavegen Gamestation render](https://www.pavegen.com/hs-fs/hubfs/game%20station%20overview_result-2.webp?width=500&height=407&name=game%20station%20overview_result-2.webp "Pavegen Gamestation render") Pavegen Game Stations Engaging, modular, and built for immersive storytelling. Create single or multi-player experiences with impact. ![Pavegen Bank of the West render](https://www.pavegen.com/hs-fs/hubfs/walkway%20overview_result-1.webp?width=500&height=407&name=walkway%20overview_result-1.webp "Pavegen Bank of the West render") Interactive Walkways Set the tone for an unforgettable experience. Empower your audience to become active participants in your story as they walk. ## You’re in safe hands **250+** Installations, **37** countries! ![Pavegen global location map](https://www.pavegen.com/hubfs/Group%202787_result.webp "Pavegen global location map") ## Every space, every story From small activations to large-scale experiences we have Off-the-shelf setups, ready to engage any audience. ![Kinetic Dance Floors](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2040_result.webp?width=943&height=800&name=Group%2040_result.webp) ###### Kinetic Dance Floors Unite the crowd with collective action. Harness the positive energy of fans to drive your mission. Craft meaningful experiences that engage at scale. ![Pavegen Game Stations](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2038_result%20(1).webp?width=902&height=852&name=Group%2038_result%20(1).webp) ###### Pavegen Game Stations Engaging, modular, and built for immersive storytelling. Create single or multi-player experiences that deliver impact. ![Interactive Walkways](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2041_result.webp?width=1101&height=788&name=Group%2041_result.webp) ###### Interactive Walkways Sets the tone for an unforgettable experience. Empower your audience to become active participants in your story as they walk. ## Turn key creative service Brief in, powerful experience out. ![Frame 27_result](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Frame%2027_result.webp "Frame 27_result") ## Custom interactive software We build you customised and immersive games, data screens and billboards in house! ![Frame 106_result (1)](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Frame%20106_result%20(1).webp?width=1040&height=614&name=Frame%20106_result%20(1).webp "Frame 106_result (1)") ## Custom Builds We don’t just ship tiles; we also design customised structures to boost immersion and engagement. ![Group 39_result](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%2039_result%20(2).webp?width=1359&height=1311&name=Group%2039_result%20(2).webp "Group 39_result") ## Getting Started Take the next step with us! ## What to consider: ![Indoors or outdoors](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%202667_result%20(1).webp?width=758&height=492&name=Group%202667_result%20(1).webp) ## Indoors or outdoors Pavegen is designed to be IP68 rated. Resisting 1m of water for 30 minutes. ![Permanent or temporary](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Group%202668_result%20(1).webp?width=758&height=492&name=Group%202668_result%20(1).webp) ## Permanent or temporary Permanent or temporary, embedded in the floor or placed on top. Rented or purchased, we have a solution for your space. ![Engage, Educate, Enable.](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/GIF%203%201_result.webp?width=780&height=494&name=GIF%203%201_result.webp) ## Engage, Educate, Enable. Harness Pavegen to engage your audience, educate them about the important work you are doing and enable them to join you on your journey in a meaningful way. ## Capture the worlds attention! We do it all the time! ![image 9_result](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%209_result.webp "image 9_result") We like collecting shinny things too... ![image 10_result](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%2010_result.webp "image 10_result") [ Get in touch ](https://www.pavegen.com/experiential/contact) ## Don’t just take our word for it Hear what our customers have to say: ![Brett Taber](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/image%2022.png?width=144&height=141&name=image%2022.png) ##### “Without Pavegen, I don’t know how we would have reached our community about sustainability in a meaningful way” Brett Taber **Vice President of Social Impact ** ![vikings](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%2020.png) ![Bart LaCount](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/image%2023.png?width=140&height=142&name=image%2023.png) ##### “Pavegen allowed us to take energy to another level. We will continue our partnership with Pavegen, fuelling music experiences.” Bart LaCount **Vice President of International Beverages Marketing** ![Pepsico](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Mask%20group.png) ![Natasha Manilal](https://www.pavegen.com/hs-fs/hubfs/Pavegen_April2025/images/Screenshot%202025-01-09%20at%2010.42.30%201.png?width=140&height=141&name=Screenshot%202025-01-09%20at%2010.42.30%201.png) ##### “We had people coming non-stop! The game was an exciting and fantastic attraction at our booth!” Natasha Manilal **Events Marketing Manager ** ![Kaluza](https://www.pavegen.com/hubfs/Pavegen_April2025/images/image%2019.png) ## Capture the world’s attention We do it all the time! ![Pavegen press clippings](https://www.pavegen.com/hubfs/press_result.webp "Pavegen press clippings") ![Pavegen awards](https://www.pavegen.com/hubfs/awards_result.webp "Pavegen awards") ## Getting Started Take the next step with us! ![Arrow](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Arrow.png) Get in Touch ###### Please fill in the form below and our team will get back to you as soon as we can. ## Small footprint, huge impact Discover the new X-Series of modular and wireless Pavegen set-ups. Ready off-the-shelf for your next event. ![The X1 Diamond](https://www.pavegen.com/hubfs/The%20X1%20Diamond_result.webp "The X1 Diamond") The X1 Diamond 93cm X 55cm ![The X2 Chevron](https://www.pavegen.com/hubfs/The%20X2%20Chevron_result.webp "The X2 Chevron") The X2 Chevron 98cm X 91cm ![The X1](https://www.pavegen.com/hubfs/The%20X1_result.webp "The X1") The X1 98cm X 61cm ![The X2](https://www.pavegen.com/hubfs/The%20X2_result.webp "The X2") The X2 111cm X 98cm ## Indoors or out Pavegen is designed to be IP68 rated. Resisting 1m of water for 30 minutes.   ![Pavegen close-up tile](https://www.pavegen.com/hs-fs/hubfs/Take%20next%20step_result.webp?width=758&height=493&name=Take%20next%20step_result.webp "Pavegen close-up tile") ## Permanent or temporary Permanent or temporary, embedded in the floor or placed on top. Rented or purchased, we have a solution for your space.   ![Pavegen X1s](https://www.pavegen.com/hs-fs/hubfs/Permanent%20or%20temporary_result.webp?width=758&height=492&name=Permanent%20or%20temporary_result.webp "Pavegen X1s") ![Arrow](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Arrow.png) Get in Touch ###### Please fill in the form below and our team will get back to you as soon as we can. ## Bespoke Design Process We design fully bespoke software experiences from the ground up, tailored to your unique requirements, ensuring every interaction aligns with your goals. ![Pavegen software](https://www.pavegen.com/hubfs/custom%20sw_result.webp "Pavegen software") ## Collect insights Transform every interaction into valuable data, offering real-time insights that help you measure impact and optimise future engagements. ![Pavegen data analytics](https://www.pavegen.com/hubfs/analytics_result.webp "Pavegen data analytics") ## High conversion Deliver experiences that excite and convert, creating meaningful interactions that audiences remember long after the event. ![Pavegen public game activation](https://www.pavegen.com/hubfs/High%20conversion_result.webp "Pavegen public game activation") ## Let’s take the next step Getting started is simple, let us walk you through it step by step ![Arrow](https://www.pavegen.com/hubfs/Pavegen_April2025/images/Arrow.png) Get in Touch ###### Please fill in the form below and our team will get back to you as soon as we can.