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Connecting City Communities and Retail Through Kinetic Innovation


inspiring THE low carbon future of cities and retail

19th December 2023

Urban designers, planners and architects are actively in pursuit of inventive solutions for a low carbon future: where sustainability, technology, and community engagement blend in perfect harmony to the ecosystem of their vision for the built environment.

Pavegen, recognised globally as the leading force in harvesting kinetic energy from human footsteps, transcends the evolution of cities into smart spaces; it is, in essence, infusing vitality into communities.

A stellar exemplification of Pavegen's transformative power is found off the iconic Oxford Street in London, where an erstwhile unused side-street has been reborn as a dynamic eco-oasis. What distinguishes Pavegen is its versatility; extending beyond its palpable impact on communities and local retail, its kinetic technology emerges as both a retrofit solution and an aesthetic beacon for architects shaping the future landscape of net-zero cities.

Urban Oasis: A Community Hub Amidst the Bustle

Nestled in the heart of London, off the iconic Oxford Street, Pavegen has successfully converted an otherwise overlooked side-street into a serene community hub. Through its groundbreaking kinetic technology, every footstep becomes a source of power, illuminating the space with enchanting lighting and soothing bird sounds. This transformation offers a respite from the urban hustle, fostering a sense of community and well-being.

Empowering Retail with Sustainable Technology

Pavegen's impact extends beyond aesthetics; it actively supports local retail spaces through a cutting-edge digital app. Shoppers are empowered to earn rewards simply by walking, turning their footsteps into a currency for positive change. This symbiotic relationship between technology, sustainability, and retail demonstrates how Pavegen not only enhances the urban environment but also contributes to the economic vitality of local businesses.

Retrofitting with Purpose: Pavegen in Action

Architects and urban designers are increasingly turning to retrofit projects to breathe new life into existing urban spaces. Pavegen's kinetic technology is a versatile solution for such initiatives. By seamlessly integrating with pedestrian pathways, it adds an interactive and sustainable layer to urban environments. The Oxford Street installation serves as a prime example of how retrofitting with Pavegen can transform neglected areas into vibrant, community-centric spaces.

Pavegen and the Future of Net-Zero Cities

As cities worldwide grapple with the imperative of achieving net-zero carbon emissions, Pavegen emerges as a key player in this endeavour. The kinetic energy generated from everyday human movement becomes a renewable resource, contributing to the broader goal of sustainable urban living. By incorporating Pavegen into urban planning strategies, architects and city planners can take significant steps towards creating net-zero cities of the future.

Pavegen's transformative installation off Oxford Street stands as a testament to the company's commitment to connecting communities, revitalizing retail, and championing sustainability in urban spaces. For architects and urban designers, Pavegen offers a versatile and innovative tool to enhance the functionality and aesthetic appeal of their projects. As we look towards the future of cities, Pavegen's kinetic technology shines as a beacon, guiding us towards a more sustainable, interconnected, and community-centric urban landscape.


For more information about how Pavegen kinetic technology is helping pave the wave for a more sustainable future, contact press@pavegen.com.

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About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.


Bird Street, London

Human movement powering change and binding communities in Bird Street, London

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