KINETIC TILE INSTALLATION INVITES ST. PATRICK’S DAY REVELLERS TO MOVE FOR A CAUSE
12th April 2023 - CHICAGO, USA
Pavegen Energy Floor is Photo of the Week at Event Marketer
We are 'PHOTO OF THE WEEK' at Event Marketer this week with our St Patrick’s Day activation at the iconic annual Chicago River dying celebration.
Working with a world-renowned beer brand to invite revellers to “Surge Together” ⚡️ through the power of footsteps. Our Kinetic Brand Experience harnessed the energy from footsteps and dance moves to help give back to local communities across the United States.
Celebrating St. Patricks Day in Chicago with Iconic Stout Brand
The campaign was created to make St Patrick's Day green in more ways than one and encourage Chicago citizens to donate their footsteps to a positive sustainable cause.
Each footstep collected went towards a goal for local community donations from our world-famous client. This raised a significant amount of money and made the activation a huge success!
kinetic energy floor is An Effective use of cause marketing
Event Marketer acknowledged our use of effective 'cause marketing', which involves brands aligning themselves with a social cause to generate positive outcomes for both the brand and the cause. We designed an activation that got people involved directly in our client's messaging and a meaningful cause where they could directly impact positive change through their footsteps.
Read the full article from Event Marketer here.
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Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.
Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.
The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.