KINETIC TILE INSTALLATION INVITES ST. PATRICK’S DAY REVELLERS TO MOVE FOR A CAUSE
12th April 2023 - CHICAGO, USA
Pavegen Energy Floor is Photo of the Week at Event Marketer
We are 'PHOTO OF THE WEEK' at Event Marketer this week with our St Patrick’s Day activation at the iconic annual Chicago River dying celebration.
Working with a world-renowned beer brand to invite revellers to “Surge Together” ⚡️ through the power of footsteps. Our Kinetic Brand Experience harnessed the energy from footsteps and dance moves to help give back to local communities across the United States.
Celebrating St. Patricks Day in Chicago with Iconic Stout Brand
The campaign was created to make St Patrick's Day green in more ways than one and encourage Chicago citizens to donate their footsteps to a positive sustainable cause.
Each footstep collected went towards a goal for local community donations from our world-famous client. This raised a significant amount of money and made the activation a huge success!
Kinetic energy floor is An Effective use of cause marketing
Event Marketer acknowledged our use of effective 'cause marketing', which involves brands aligning themselves with a social cause to generate positive outcomes for both the brand and the cause. We designed an activation that got people involved directly in our client's messaging and a meaningful cause where they could directly impact positive change through their footsteps.
Read the full article from Event Marketer here.