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Leap 2024: What happened on Day One?


Pavegen at Leap 2024 - march 4-7 in riyadh

5th March 2024

Leap 2024 has begun and we're already on Day 2!

Day 1 at LEAP 2024 was nothing short of exhilarating. As the gates of the Riyadh Exhibition and Convention Centre opened, the energy was electric, signalling the beginning of a momentous event that promises to shape the future of technology and innovation.

Walking through the bustling halls, it was impossible not to feel the buzz of excitement as iconic brands like Microsoft and Aramco rubbed shoulders with innovative startups and scale-ups from the MENA region, such as Pavegen. The diversity of participants, ranging from seasoned investors to visionary engineers, created a dynamic and inspiring atmosphere that set the stage for meaningful discussions and collaborations.

Throughout the day, the air was thick with the exchange of ideas and the spark of creativity. From thought-provoking keynote speeches to interactive workshops and product demonstrations, every corner of LEAP 2024 was alive with innovation.

One notable highlight was the emphasis on sustainability and social impact. As conversations unfolded around the role of technology in addressing global challenges such as climate change and inequality, it became clear that LEAP 2024 is not just about showcasing the latest gadgets but also about harnessing the power of innovation to create a better world for all.

Here's our take on day one at LEAP 2024...


AI. Who is shocked that the biggest tech event wouldn't be focusing in on one of the greatest advancements in technology these past few years. AI has dominated the stage and conversations. Generative AI stole the show with the potential of AI and automation being highlighted across the day's discussions.

“The emergence of generative AI is an iPhone moment; it is, in my opinion, the best invention of our generation. Think about healthcare, think about utilities — any industry you can think of — all of them are being optimised by GenAI.” - Bill McDermott, Chairman and CEO at ServiceNow

The potential of generative AI to create, innovate, and automate tasks is reshaping the landscape of technology and business alike. With generative AI taking centre stage, it's evident that this technology is not just a passing trend but a fundamental shift in how we approach problem-solving and innovation. As businesses and industries continue to harness its power, we can only anticipate further transformative breakthroughs that will redefine the way we live, work, and interact with technology.


While the big tech guys were all at work discussing new trends, SME's were hard at work in the investor centre pitching themselves - find them in Hall 3. With more than 1600 international investors in attendance, that is the place to be. Interestingly, especially for Pavegen, many investor topics and panels kept drawing back to a similar trend. Technology for Good.

How can we invest in a future that protects humanity and our planet?

"I don't want to invest in tech for the sake of tech - when you look at the other challenges we face now, ocean quality, climate change - that's what we want to tackle." - Olivier Mathiot, Angel Investor

LEAP has provided an essential meeting point for small businesses to rub shoulders with engaged investors who share their goals. Investing in the future means more than just financial gains—it means investing in technologies and initiatives that protect humanity and the planet for generations to come. LEAP is serving as a catalyst for these conversations and collaborations, bridging the gap between innovative startups and socially conscious investors.

*If you're interested in investing in Pavegen read more here.

The Future

Indeed, as we reflect on the insights gained in just 24 hours at LEAP, it becomes evident that the future we envision isn't merely about technological advancement—it's about building a future that prioritises the well-being of both humanity and the planet. Planning for sustainability, equity, and progressiveness is integral to shaping a future that we can all thrive in.

LEAP has showcased an array of incredible technologies, each with the potential to make a significant impact on our world. And this is just the beginning. As we look ahead to day 3 and beyond, we are excited to delve deeper into these innovations and continue our quest to pave the way for sustainable and inclusive progress.

If you're curious about how we're driving this mission forward or want to learn more about our approach to sustainable innovation, don't hesitate to visit our team at Stand H3.A142. Together, let's shape a future that is not only technologically advanced but also healthy, happy, and progressive for all.

See you on Day 3!



For more information about how Pavegen kinetic technology is helping pave the wave for a more sustainable future, contact press@pavegen.com.

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About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.