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The Power of Crowdfunding


The Power of Crowdfunding: Your Path to a Brighter, Greener Future with Pavegen

12th September 2023 - London, UK

Pavegen is thrilled to announce our crowdfunding campaign on Crowdcube, with an ambitious target of raising £10 million. This is your opportunity to become a stakeholder in our mission to create smarter cities and drive sustainable progress.  

We’re giving an insight into what crowdfunding is, the potential risks, and why joining Pavegen's journey could be your ticket to a brighter, greener future. 


understanding crowdfunding

Crowdfunding is a revolutionary way for individuals like you to invest in innovative companies and projects. It's a bit like a digital town square where entrepreneurs and visionaries present their ideas to a global audience, seeking support from everyday investors. Here's how it works:

Investment Opportunities for All: Crowdfunding platforms open the doors for people to invest in companies and technologies they believe in, often with lower investment minimums than traditional avenues.

Diverse Portfolio: You can diversify your investment portfolio by spreading your capital across different businesses, industries, and projects.

Access to Innovation: Crowdfunding allows you to be part of groundbreaking innovations, shaping industries and technologies that align with your values and interests.

the risks

Investing in crowdfunding isn't without its risks, and it's essential to be aware of them:

Capital at Risk: Investments are speculative, and there's a risk of losing some or all of your capital. Only invest what you can afford to lose.

Early-Stage Ventures: Many crowdfunding opportunities are startups or early-stage ventures, which inherently carry higher risks.

Lack of Liquidity: Unlike public stocks, crowdfunding investments can be less liquid, meaning you might not be able to sell your investment easily.

pavegen's crowdfunding opportunity

Now, let's talk about why investing in Pavegen's crowdfunding campaign could be your next smart move:

1. Transforming Energy Generation:

Pavegen isn't just another tech company; we're on a mission to redefine how we generate energy. Our kinetic energy-generating tiles harness the power of footsteps to produce clean and renewable energy. 

By investing in Pavegen, you're supporting a technology that has the potential to revolutionise urban landscapes and make our cities more sustainable. Imagine a world where every step you take contributes to powering streetlights, charging mobile phones, and transforming our cities into sustainable hubs. Your investment is a vote for a greener, cleaner future.

2. Proven Growth:

Pavegen has already demonstrated remarkable growth, with a 100% increase in revenue in 2022 (£2m rev & -£627k EBITDA) . This substantial growth is a testament to the viability and scalability of our technology.

As an investor, you have the opportunity to get in on the ground floor of a company that is poised for even more significant expansion. With a track record of success, Pavegen is well-positioned to capitalise on the increasing global interest in sustainability and ESG solutions. 

3. Innovation Beyond Limits:

Pavegen is constantly pushing the boundaries of innovation. While we've already achieved significant milestones, our commitment to progress is unwavering. Our on-going product developments, including the new Walk To Light and our upcoming Solar Tile, are poised to disrupt industries and redefine what's possible in sustainable urban design. 

Investing in Pavegen means you're part of a journey that's always looking forward. It's an opportunity to be at the forefront of cutting-edge technology. 

4. Empower Change

Pavegen's technology not only generates energy but also empowers individuals to contribute to charitable causes with every step they take. By investing in Pavegen, you're supporting a company that believes in making a positive impact on society. You're enabling people to use their daily activities to drive positive change, whether it's planting trees, supporting social impact initiatives, or contributing to charitable causes. 

Your investment isn't just about financial returns; it's about being part of a movement that's making the world a better place. 

Investing in Pavegen's crowdfunding campaign is an opportunity to be part of something transformative. It's a chance to support groundbreaking technology that can change the way we think about energy, sustainability, and urban living.  

It's an invitation to join a community of like-minded individuals who are passionate about creating a brighter, greener future. Don't miss your chance to invest in Pavegen and be a driving force behind positive change. 

ready to invest?

If you're ready to seize the opportunity and be part of the sustainable revolution, don't miss your chance to invest in Pavegen's crowdfunding campaign. Your investment isn't just about financial returns; it's about shaping a future that's greener, smarter, and better for all. 

Join us in transforming the world, one step at a time. Pre-register to invest in Pavegen today and be a catalyst for change. 


Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment, and you are unlikely to be protected if something goes wrong. Take 2 mins to learn more

For more information, video content and photos of Pavegen, contact press@pavegen.com

About Pavegen

Pavegen is a purpose-driven technology business that helps power change and generates positive outcomes for people and planet. Laying underfoot inside buildings, public spaces and at events, Pavegen Kinetic Paving harnesses the power of people’s footsteps, creating not only a small amount of energy – but also imaginative, interactive experiences and data, to help educate, engage and enable meaningful actions around sustainability and Net Zero intent. Pavegen calls this Citizen Impact; powered by Pavegen.

Pavegen helps power Kinetic Street Furniture applications such as USB charging, LED lights, and Green Wall irrigation systems, whilst data from the system can be used for public educational purposes on digital display screens. Kinetic Brand Experiences at live events, expos, festivals and public spaces produce data to provide gamified experiences that help brands engage meaningfully with consumers.

The company was founded in 2009 by Laurence Kemball-Cook who invented the Kinetic Paving technology that can now be seen in over 37 countries around the world.