<img alt="" src="https://secure.visionarycloudvision.com/780801.png" style="display:none;">



the challenge

Pavegen joined forces with Adidas, a global sportswear giant, to create an impactful sustainability experience. Their collaboration unfolded in London's Victoria Park, setting a precedent for the fusion of technology and sustainable practices in urban environments.


Adidas, known for its commitment to environmental and social responsibility, sought to enhance its sustainability efforts in a tangible and engaging manner. With a desire to showcase their dedication to sustainability and ESG (Environmental, Social, and Governance) principles, Adidas sought a partner capable of delivering an innovative solution that resonated with their values while captivating their audience.

Adidas and Pavegen Running track

THE solution

Enter Pavegen - together, Pavegen and Adidas embarked on a journey to transform Victoria Park into a kinetic brand experience. 90 Pavegen tiles were strategically installed in a Adidas pop-up shoe.

Over a ten-day period, Victoria Park became a hub of sustainable innovation as visitors engaged with the Pavegen tiles. Each footstep taken on the track triggered the generation of kinetic energy, which was harnessed to power LED lighting features. As runners and park-goers traversed the track, they witnessed the tangible impact of their actions, illuminating the path forward towards a greener future.

THE impact

The collaboration between Pavegen and Adidas transcended mere technological innovation; it served as a catalyst for environmental consciousness and community engagement. By transforming human movement into renewable energy, the initiative not only showcased Adidas' commitment to sustainability but also empowered individuals to become active participants in the fight against climate change.

Moreover, the installation in Victoria Park sparked conversations and inspired onlookers to rethink their role in shaping a more sustainable world while promoting Adidas' role as a leader in the sportsware industry.


Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.



Once completing the game, shoppers were able to earn ‘Heattech’ merchandise for taking part in the energy game, having interacted with Uniqlo’s brand. Customers were not only offered a fun experience, but also the opportunity to engage with Uniqlo’s product launch in a new, innovative and exciting way.