Pioneering Sustainable Innovation in Urban Spaces & Sports
Pavegen joined forces with Adidas, a global sportswear giant, to create an impactful sustainability experience. Their collaboration unfolded in London's Victoria Park, setting a precedent for the fusion of technology and sustainable practices in urban environments.
Adidas, known for its commitment to environmental and social responsibility, sought to enhance its sustainability efforts in a tangible and engaging manner. With a desire to showcase their dedication to sustainability and ESG (Environmental, Social, and Governance) principles, Adidas sought a partner capable of delivering an innovative solution that resonated with their values while captivating their audience.
kinetic brand experience powering sports engagement
Enter Pavegen - together, Pavegen and Adidas embarked on a journey to transform Victoria Park into a kinetic brand experience. 90 Pavegen tiles were strategically installed in a Adidas pop-up shoe.
Over a ten-day period, Victoria Park became a hub of sustainable innovation as visitors engaged with the Pavegen tiles. Each footstep taken on the track triggered the generation of kinetic energy, which was harnessed to power LED lighting features. As runners and park-goers traversed the track, they witnessed the tangible impact of their actions, illuminating the path forward towards a greener future.
