BROADGATE, LONDON
LONDON
LONDON’S LARGEST PEDESTRIAN NEIGHBOURHOOD PARTNERED WITH PAVEGEN

THE CHALLENGE
Broadgate wanted to find a way to raise funds and increase awareness for real issues such as homelessness in the capital.
THE SOLUTION
Pavegen partnered with Broadgate to build a citizen engagement experience to utilise those very footsteps that contribute to the bustle of London.
This helped to contribute power for lighting applications and community donations for a local homelessness charity.
GAMIFYING
SIEMENS PURPOSE
Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

THE RESULTS
We designed the activation to help spread awareness, Pavegen has enabled people to make a positive change that starts with them, allowing them to truly connect and give something back to their community.