BROADGATE, LONDON

LONDON

LONDON’S LARGEST PEDESTRIAN NEIGHBOURHOOD PARTNERED WITH PAVEGEN

 
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THE CHALLENGE

Broadgate wanted to find a way to raise funds and increase awareness for real issues such as homelessness in the capital.

THE SOLUTION

Pavegen partnered with Broadgate to build a citizen engagement experience to utilise those very footsteps that contribute to the bustle of London.

This helped to contribute power for lighting applications and community donations for a local homelessness charity.

 

GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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THE RESULTS

We designed the activation to help spread awareness, Pavegen has enabled people to make a positive change that starts with them, allowing them to truly connect and give something back to their community.