Drawing on our expertise in kinetic energy and interactive installations, we created a world-first kinetic tennis experience that brought Kia’s brand slogan, ‘Movement That Inspires’, to life. #MAKEYOURMOVE, challenged participants to make tennis moves like a tennis hero to generate off-grid electricity and help charge the Kia EV6 as part of the tournament’s official EV fleet.
The gameplay took place at the multi-purpose Kia Arena, an open-air stadium located in Melbourne, Australia, where our interactive booth was installed. Our technology-enabled players to generate electricity by competing against the clock and jumping between five interactive energy floor zones. With every drop shot, forehand, and volley, the footsteps of players generated electricity and stored it in a battery to be used later to help charge the Kia EV6.
To promote a competitive element between friends and family, a leaderboard featured the top ten players who generated the highest amount of electricity during a single gameplay. Prizes consisting of signed merchandise were awarded at random to allow all ages and abilities to take part and have a chance of winning.