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KIIN ENERGY

MEXICO CITY, Mexico

WE PARTNERED WITH KIIN ENERGY TO BRING ADVERTISING MESSAGING TO LIFE

WE PARTNERED WITH KIIN ENERGY TO BRING ADVERTISING MESSAGING TO LIFE

Conventional advertising often struggles to stand out, especially in high-traffic areas such as bus stations. With passengers distracted by their phones and the fast-paced environment, it’s challenging for businesses to communicate their messages effectively. Kiin Energy sought a unique solution to captivate passengers and make traditional advertising more engaging and memorable, while also demonstrating a commitment to sustainability.

 

Engage passengers with traditional advertising in an untraditional way.

Pavegen collaborated with Kiin Energy to revolutionise advertising in Mexico City bus stations by transforming passengers into active participants in the advertising process. Using Pavegen’s kinetic energy technology, tiles were installed in high footfall areas throughout the bus stations. As passengers walked over these tiles, their footsteps generated electricity, which powered nearby screen displays and LED floor strips.

This interactive system allowed passengers to physically contribute to the energy that powered advertising messages. With each step, the screens changed dynamically, capturing attention in a new and innovative way. LED floor strips illuminated as footsteps activated the system, creating a visually engaging and interactive experience that resonated with commuters.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Increased Engagement and Revenue Opportunities

Pavegen’s collaboration with Kiin Energy has created a groundbreaking advertising platform in Mexico City’s bus stations. This kinetic experience not only captured passengers' attention but also empowered them to actively participate in the advertising process. By combining sustainability with interactive technology, Pavegen has set a new standard for how brands can engage audiences in busy, distraction-filled environments, providing both advertisers and consumers with a more meaningful connection.

Enhanced Engagement: The interactive nature of the installation immediately captured the attention of passengers, making them active participants in the advertising experience. This increased dwell time, leading to a stronger connection with the advertisements displayed.

Unique Advertising Platform: Pavegen’s kinetic tiles presented a new revenue-generating opportunity for Kiin Energy by offering advertisers a distinctive way to engage with their audience. This approach not only delivered a memorable experience but also enhanced brand visibility through innovative technology.

Sustainability Messaging: By highlighting the renewable energy created through footsteps, Pavegen’s installation also communicated a powerful sustainability message, aligning with the growing demand for environmentally conscious solutions in public spaces.