To bring their net zero commitment to life and engage employees innovatively, Citi partnered with Pavegen and agency Salterbaxter. Pavegen designed an interactive Kinetic Employee Engagement Experience centred around the campaign "Power Up Net Zero – Show Them What a Global Bank Can Do." Using Pavegen's award-winning technology, employees and visitors were challenged to generate as much kinetic energy as possible in 20 seconds, fostering competition with a leaderboard.
A visually striking Pavegen array, accompanied by an audio-visual totem, was strategically installed in a prominent location within the Canary Wharf office. This placement ensured maximum visibility and engagement, reaching thousands of employees daily as they passed through the area.
An interactive energy game was deployed to educate and inspire employees and visitors alike about Citi's net zero ambitions. The game challenged participants to create as much kinetic energy as possible in 20 seconds and added a competitive element with a leaderboard.