Levissima Kinetic Brand Experience - MILAN MARATHON, Italy

THE CHALLENGE

Levissima is one of Italy's largest bottled water brands and they are pioneering the way towards environmental sustainability through their: REGENERATION, the Levissima project. The programme focuses on promoting sustainable living through a circular economy and raising awareness about the importance of responsible resources.

They needed a way to connect their customers with their views on sustainability at the 2022 Milan Marathon. As primary sponsors of the marathon, it was paramount to find a solution that would generate a valuable experience for visitors and runners. We needed to create an activation that could engage citizens with sustainable living and create an impact on one of Europe’s largest races.

THE SOLUTION

Pavegen harnessed the power of more than 13,000 people with an interactive energy-generating platform built directly on the Milan Marathon track. We used a digital signage system to highlight the immediate impact runners were making on the environment and supported Levissima in promoting their commitment to the circular economy.

Each step across our technology directly contributed to a donation from Levissima to local community projects focused on recycling, sustainability, and more green-based activities.

THE IMPACT

The kinetic brand experience gave runners a motivation boost as they made their way through the track, connecting them with clean energy and smart technology while boosting Levissima’s brand messaging. By integrating Pavegen with the race, we found an innovative way to utilise the footsteps of each runner and create an unforgettable moment for each individual during their big day.