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MITSUBISHI

TWICKENHAM, LONDON

 

The Solution: Pavegen installed a dynamic 24-tile setup, strategically placed to harness energy from Rugby fans' footsteps. Powering an interactive screen via Pavegen's wireless API, it calculated real-time energy stats from the enthusiastic foot traffic.

 

The Results: Fans took centre stage, stepping on Pavegen tiles to fuel a captivating screen display. The collective energy not only thrilled spectators but also rewarded one lucky winner with a free ride home in a Mitsubishi car powered by fans' efforts. Simultaneously, the project promoted awareness of energy generation and Mitsubishi's hybrid efficiency, becoming a focal point for educating fans on sustainability. The collaboration was a resounding success, with thousands of steps creating a lively atmosphere, showcasing Mitsubishi's commitment to innovation and sustainability, and capturing valuable leads from potential customers.

Mitsubishi and Pavegen’s Innovative Activation at Twickenham Stadium

Mitsubishi set out to elevate its brand presence and spotlight the efficiency of its hybrid vehicles amidst the excitement of Rugby’s Six Nations games at Twickenham Stadium.

The goal was to captivate Rugby enthusiasts with a memorable experience that showcased the brand’s commitment to innovation and sustainability. Pavegen, renowned for its cutting-edge energy-generating solutions, was tasked with creating an engaging activation that would merge technology, environmental consciousness, and fan interaction in a way that resonated with the passionate rugby crowd.

 

Dynamic Footstep-Powered Experience

Pavegen designed a vibrant activation with a 24-tile setup strategically positioned to harness energy from Rugby fans’ footsteps. This innovative installation powered an interactive screen using Pavegen’s wireless API, which provided real-time energy statistics derived from the enthusiastic crowd. The setup turned the act of cheering and moving into a source of renewable energy, perfectly aligning with Mitsubishi’s hybrid vehicle messaging.

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GAMIFYING
SIEMENS PURPOSE

Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.

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Driving innovation through impactful marketing

Fans became the stars of the show, stepping on the Pavegen tiles to energise a captivating screen display. The collective foot traffic not only created an electrifying atmosphere but also contributed to an exciting reward: a lucky fan won a free ride home in a Mitsubishi car, powered by the energy generated from the crowd’s steps.

Highlighting Sustainable Impact

The activation not only highlighted Mitsubishi’s hybrid efficiency and commitment to sustainability but also educated spectators on the potential of renewable energy. The collaboration proved a tremendous success, with thousands of steps fueling a dynamic and engaging experience, enhancing Mitsubishi’s brand presence, and generating valuable leads from potential customers.

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