MITSUBISHI, LONDON
TWICKENHAM, LONDON
Pavegen created an exciting energy activation for Rugby fans to engage with Mitsubishi’s hybrid range
of cars, in the build up to England’s 6 Nations games at Twickenham Stadium.
The 24 tile installation powered an interactive screen, using Pavegen’s wireless API to calculate the
total energy generated. The screen displayed real-time energy stats from footsteps, with one winner
offered a free ride home from the game in a Mitsubishi car, using the energy generated from the fans.
The project promoted awareness of energy generation and the fuel efficiency of Mistubishi’s hybrid car
range. The activation received thousands of steps and garnered contacts for hundreds of unique
potential customers.
THE CHALLENGE
Conventional adverts are often glanced over, especially in busy Mexico City bus stations. With increasing distractions and new technologies, how can businesses get the attention of their audiences without clear communication suffering?
THE SOLUTION
Engage passengers with traditional advertising in an untraditional way. Create a message that will reach your audience by making them an integral part of the experience. Through unique kinetic technology, Pavegen has created an interactive branded experience that has helped this vision come to life. Walking through the station, over the tiles, passenger footsteps now actively contribute power to screen displays, triggering them to change and captivating visitors’ attention as they walk past. In addition, LED floor strips correspond to footfall, illuminating the fact that this experience is powered by them.
GAMIFYING
SIEMENS PURPOSE
Pavegen is based in King’s Cross, in the heart of London’s tech revolution. We’re just a few minutes’ walk from King’s Cross and St. Pancras International Stations. Our research and development centre operates in Cambridge, the innovation hub of the country.
THE IMPACT
Advertisers can now reach their audience in a particularly unique way. Pavegen has facilitated a new way of advertising that presents a clear revenue generating opportunity for Kiin Energy. Through contributing their footsteps, passengers are actively involved in powering important conversations, making their experience and advertisers’ messages even more memorable.
